At Modernize Home Services (a QuinStreet vertical) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 10 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $300 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.

We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capitol and the downtown skyline.

Covid-19 Hiring Update: As a company, we’ve transitioned to a work-from-home model and will continue to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Modernize is seeking a dynamic marketer to join our passionate team as our newest Account Based Marketing Manager. Our team is an intersection to new clients in one of the fastest growing industries. We’re helping home improvement organizations build their businesses and accelerate in the booming home improvement industry. The Account Based Marketing Manager role is focused on acquiring and retaining new enterprise customers in order to achieve revenue growth targets. This role is designed for a candidate who has an excellent track record of executing, delivering, and owning results. Our team supports both inbound and outbound sales efforts. Our ideal Field Marketing Manager will develop and iterate on innovative B2B marketing campaigns, spanning multiple channels all while integrating with our sales team. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale the business. 

We're growing our team rapidly and building out a best-in-class B2B marketing team. 

Who you are: 

• You are driven, results-oriented, and a self-starter. You listen and analyze both the customer and the data. You enjoy diving into the numbers to test, learn, and optimize campaigns. 

• You have successfully owned and developed B2B marketing programs to accelerate company growth.  

• You have created and grown distribution across channels, not just owned channels, through optimization and marketing automation.  

• You’ve managed multiple tradeshows and events in field marketing at the same time.  

In this role, you will:  

• Create, manage and execute on a range of lead generation programs to drive inbound revenue through ABM initiatives.  

• Fully own our ABM and enterprise lead generation programs and exceed targets. 

• Track campaign ROI and influence the allocation of marketing spend based on past performance 

• Work with and support our demand generation team on converting site traffic through calls-to-action, landing pages, and lead generation content. 

• Oversee and manage our enterprise content strategy with combined support from our  B2C content team building content to maximize campaign effectiveness this includes developing and producing video content, podcast scripts.  

• Work closely with our Sales team to understand needs and requirements to boost opportunity creation 

• Implement new processes and technology to continuously improve our demand generation operations 

• Refine and hone in on the ABM strategy based on cross functional goals 

• Own all aspects of the ABM tech stack, including evaluation of additional tools 

• Partner with the Demand and Field Marketing Managers and regional stakeholders to develop account focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with the goal of building pipeline and accelerating revenue. 

• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions. 

• Own and manage our virtual webinar & events programs while supporting field marketing events  

What you will need: 

• A minimum of 4-6 years of experience creating, executing, and leading demand generation in the B2B industry 

• Strategic, creative, and analytical skills to build creative marketing campaigns that have a measurable impact on our pipeline 

• An expertise across a breadth of tactics with the ability to set priorities across display/digital advertising, email marketing, SEM, SEO, content syndication, direct mail, tradeshows/events, and more. 

• To be extremely data-driven, with a firm grasp on key metrics and performance indicators 

• Extensive marketing automation platform experience including sales management and CRM (Salesforce) integration. 

• A demonstrated track record of working with cross-functional teams to achieve revenue and retention goals, taking a team-first approach. 

• The ability to work collaboratively across sales, marketing, and operations teams to achieve success 

Modernize Home Services (a QuinStreet vertical) is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

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