What is Bold Commerce?
Named one of Canada’s fastest-growing tech companies by Deloitte, Bold Commerce is a software company specializing in innovative ecommerce apps and solutions for businesses of all sizes. We empower merchants both big and small by providing them with tools to make their ecommerce stores truly awesome.

Staples Canada, V-Dog and KONG Box are among the 90,000+ brands in over 170 countries around the world that trust Bold’s suite of ecommerce tools to power their online stores every day.

We're made up of more than 350 professionals (and growing) who live and breathe ecommerce, and truly give a shit about what we do. We call ourselves Builders. Here at Bold, we live by the BUILDERS Code, our shared set of practices, beliefs and values that help to shape this amazing company. We believe in challenging each other to create the best products and to constantly improve, all to ensure we deliver the best results to our merchants at all times.

Why work at Bold?
Our founders have worked to create and maintain a place that our employees look forward to coming to every day. A place where you can learn and grow, where your ideas are valued and where you can do cool things, all while contributing to the larger success of the company. At Bold we embrace and cultivate a culture of creativity, innovation, and collaboration in order to allow everyone to do their best work every day.

The Bold Team is seeking an experienced Account-Based Marketing Strategist to join our growth marketing team in Austin. The focus of this role is to create, manage, and execute account-based marketing programs in partnership with marketing and sales teams to drive pipeline volume and velocity. This role will collaborate with content marketing, product marketing, and sales to develop, launch, and run 1:1 and 1:few marketing campaigns across multiple channels, and to measure their impact on revenue generation and customer acquisition.

The ideal candidate will have experience in a similar role in tech, with amazing written communication skills and the ability to ensure complex digital programs are tracking to revenue outcomes.

Here’s what you will do

• Develop and implement target account strategies to support account-based selling
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
• Complete end-to-end coordination and management of account-based marketing programs including planning, promotion, execution, optimization, and reporting for programs
• Plan and execute account-based marketing campaigns across multiple channels (content syndication, advertising, social media, email marketing, events, and webinars, etc) 
• Write and produce landing pages, email assets, ad copy and webinar content to support the execution of campaigns
• Partner with sales to ensure campaign alignment and execution 
• Understand the buyer personas and target marketing activities along the buying cycle
• Assist in other content creation including sales sheets, ebooks, etc.

Here’s what we need from you

• Desire to get shit done 
• Belief in our core values 
• Minimum of 3-5 years experience in a high-tech B2B demand generation, ABM, or field marketing role - Please include an example of an Account-Based Marketing Campaign you have built
• Bachelor’s Degree in Marketing, Communications, Advertising, Creative Writing or Journalism preferred
• Experience using Salesforce.com and marketing automation solutions (Marketo, Eloqua, Pardot, or others)
• Experience using ABM platforms (Terminus, Demandbase, etc.)
• Experience in building, launching, and reporting on campaigns
• The ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously 
• Awareness and understanding of account-based marketing strategies and tactics
• Excellent verbal and written communication skills

Other skills that will get you far

• Sales experience or experience working with enterprise level sales teams
• Experience working with ecommerce technology

At Bold, we work hard and we play hard! If you are a potential Builder and think you've got what it takes to be Bold, we encourage you to apply. We promise it will be a career like no other!

We get a lot of applicants, so we encourage you to do something that stands out. Go above and beyond when you apply so you don’t get lost in the mix. Talk about a cool project you’ve done, drop us a link to your github or portfolio if applicable, or just impress us with your personality.

Show us that you have what it takes to be Bold! Apply now!