App Marketing SEO/ASO Analyst

| Austin | Hybrid
Sorry, this job was removed at 11:10 a.m. (CST) on Saturday, June 30, 2018
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

HomeAway, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations. HomeAway is part of the Expedia Group family of brands.

The Opportunity:

As we continue to scale our Growth Marketing organization worldwide we are seeking an App Marketing SEO/ASO Analyst to join our team.

Mobile is a key strategic area of growth for HomeAway. We will look to you to be a key player in driving the growth of the HomeAway / VRBO Apps globally by optimizing the discoverability of the Apps on the Apple App Store and Google Play Store, partnering with the product teams to ensure that users are directed back to the apps when they have them, and forming the HomeAway strategy for App Indexing. 

Do you want to work with a passionate team driving growth in HomeAway’s flagship platform? Do you love turning new technology into a source of profitable growth? If so, this is the opportunity for you.

Responsibilities:

  • Optimize App Store descriptions and titles to improve discoverability for HomeAway’s traveler apps in all locales
  • Partner with the product teams to prioritize growth marketing essential universal links
  • Develop and execute tests to optimize where universal links should be routed in the apps
  • Develop and implement a HomeAway strategy for App Indexing
  • Own marketing push notifications to get users back into the app
  • Ensure all relevant tracking is in place to measure the effectiveness of your initiatives

Qualifications:

  • Exposure to strategy and/or E-commerce, preferably in Product, Marketing, Product Marketing or Business Intelligence
  • Strong attention to detail and excellent organization skills
  • Proven ability to understand and discuss technical concepts
  • Ability to establish effective links across a matrix of functional teams

Key Behaviors for Success in the Role:

  • Ability to work both at the “30,000-feet” level for the overall business, as well as the “ground” level to capture insights or drive execution
  • Passion and tenacity for solving problems through creativity and resourcefulness
  • Ability to learn quickly
  • Strong internal partner management skills
  • Logic and common sense in performing quantitative analyses and sharp sensitivity to implications and impact
  • Direct and clear approach to communication
  • Ability to motivate resources outside your own internal team

Benefits & Perks:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Expedia Group has three offices in the Austin area with a 16-story building now open in the Domain.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Expedia GroupFind similar jobs