Arts & Cultural Content Marketer

| Austin

About Blackbaud:

 

At Blackbaud, we’re here to help good take over. We lead uniquely at the intersection point of technology and social good, providing cloud software, services, expertise, and data intelligence that empowers and connects people to drive impact for social good. We serve the entire social good community, which includes nonprofits, higher education institutions, K-12 schools, healthcare organizations, faith communities, arts and cultural organizations, foundations, companies, and the individual change agents who support them. With millions of users in 100+ countries, our vision is to power an Ecosystem of Good® that builds a better world.  Our customers are passionate about making the world a better place, and we’re inspired by the opportunity to help them raise resources, deliver programs, manage operations, and understand their outcomes.  

 

 

As a Content Marketing Manager in Arts & Cultural Solutions at Blackbaud, your mission is to drive engagement with customers and potential customers at cultural organizations. The ideal candidate is self-motivated and knows how to balance "thinking big" with "getting stuff done."  If you eat, breathe, sleep content marketing and have a passion for creating a content marketing strategy from the ground up, we’d like to hear from you. 

The Content Marketing Manager is primarily responsible for developing and executing the content marketing and engagement strategy. This includes developing persona insights, defining the buyer’s journey and developing the right content strategy to engage those buyers. 

 
Persona Insights 

  • Obtain a deep understanding of buyers at arts & cultural organizations, including operational challenges, content consumption behaviors, and information requirements. 
  • Develop a keen understanding of the competition, industry influencers and decision makers. 
  • Identify topics of interest to the audience and its lexicon in order to feed downstream content creation and inform search engine marketing tactics and inbound marketing strategies. 

 

Buyer’s Journey Maps & Calendar 

  •   Develop persona journey maps 

  •   Manage buyer’s journeys for each persona 

  •  Advise internal stakeholders (demand gen, marketing services, events, brand, customer success etc) on key buyer insights to inform campaigns, event presence, PR, and media placements. 

 

Develop content strategy  

  • Build relationships with external decision makers, partners, and thought leaders to expand Blackbaud’s brand  

  • Engage with industry thought leaders to develop co-marketing relationships, expand Blackbaud’s thought leadership presence, and develop new and creative opportunities for collaboration 

  • Design and deliver content and thought leadership assets, in collaboration with demand gen, marketing services and PR, for all lead generation initiatives across multiple vehicles:  SEM, content marketing, tradeshows, seminars, webinars, calling campaigns, marketing automation programs, events, associations, and influencer groups  

 

Content Activation 

  • Supply Web team with key buyer lexicon and collaborate on search engine keywords and portfolio categorization to ensure that site visitors receive appropriate content  

  • Monitor and assess how content is adapted by regional and field marketing to fit local market requirements, which should inform ongoing content strategy 

 

KPIs 

  • Asset Coverage (Personas, Needs, Journey Stage) 

  • Asset Utilization (Views, Downloads) 

  • Asset Consumption by Persona 

  • Demand Funnel Conversion Rates 

 
Experience and Skills 

  • • 3-5 years of Content Marketing experience 
  • • BS/BA required 
  • • Strong problem solving, analytical and mental acuity 
  • • Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences; writing samples required 
  • • Proven influencing skills with leadership, working cross-functionally and with clients/prospects 
  • • Self-starter, creative thinker, excellent listener and communicator 
  • • Strong affinity for sales team success, prior sales experience a plus 
  • • Proven marketplace relationship-building skills with industry influencers, pivotal clients 
  • • Proven record of thriving in fast-paced and matrixed environment 

 

Preferred 

  • • Experience with salesforce, Marketo, expert-level proficiency with MS Word, PowerPoint, and Excel 
  • • Experience working for or volunteering with a nonprofit, especially cultural organizations 

Why you'll want to come work here:

  • Our benefits are unmatched.   Not only do we offer competitive salaries, 4 weeks paid time off, tuition reimbursement, and 401K match, we also provide endless community involvement opportunities to encourage our employees to give back, through our CSR programs like gift matching and volunteer for vacation.
  • Blackbaud has been named to Forbes America's Best Employers for Diversity 2019, Forbes America’s Best Midsize Employer 2019, and AnitaB.org's Top Companies for Women Technologists 2018, we are rapidly growing and offer incredible opportunity for career advancement!
  • We understand that people thrive in a culture focused on teamwork and purpose.  That's why Blackbaud offers a tremendous company culture, encouraging open, collaborative working environments in all of our offices around the world, including; North America, Australia, the United Kingdom and Costa Rica.  
  • We have proven that we are one of the best technology companies to work for.  Blackbaud has been ranked Best Technology Company in Charleston, SC for the fourth year in a row, and ranked by BuiltIn Austin as one of the Best Places to Work in Austin, TX.

 

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

 

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

 

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • CassandraDatabases
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    • AxureDesign
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Location

Located in the Domain area, just steps from the Metro station and access to all that Austin has to offer!

An Insider's view of Blackbaud

What are some social events your company does?

We try to do at least one event per month that caters to all interest areas, whether that’s our Pinewood Derby, our May the 4th Be With You Movie Marathon or Progressive Potlucks, where employees tour the office to pick up different parts of the meal. We also championed having a float in the Austin Pride Parade this year for the first time ever.

Stefanie Greene

HR Manager

How does the company support your career growth?

We have a very employee-focused environment. Our managers and team leads will often discuss career development strategies with us and offer opportunities to connect with people who can give us firsthand information about a role or experience. To help us be as successful as possible, they suit our strengths and the company's needs.

Kristin Nelson

Team Lead, Sales

How do your team's ideas influence the company's direction?

We have changed our fundamental offering from a software solution to a series of capabilities and analytics that have an immediate and measurable impact on customer outcomes. This allows our sales team to be highly consultative with clients, introduce them to a broader community and have confidence that the outcomes we promise will be delivered.

Brandon Phipps

VP of Sales and Market Development

How has your career grown since starting at the company?

In just over 3 years, I went from an associate account executive to a sales team lead and was then given the opportunity to completely re-imagine the inside sales team here in Austin. We are growing very fast, and one of our team’s fundamental purposes is to support this growth by generating top-notch sales talent that can be promoted.

Stephen Bach

Inside Sales Manager

What are Blackbaud Perks + Benefits

Blackbaud Benefits Overview

At Blackbaud, we know how important it is to have good, affordable health and group benefits
and a retirement program that helps you save for your future. That’s why we offer competitive benefits that
can provide protection, peace of mind, and savings. Whether it’s health care, income protection, retirement savings, or other benefits, we’ve got you covered!

Culture
Volunteer in local community
Helping good take over is fundamental to Blackbaud. It can be as simple and personal as contributing to low waste in the office or leading a food/toy drive or championing a volunteer activity.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
The B-Healthy Incentive rewards our employees for participating in important wellness activities.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
We recognize the need to balance work and life priorities. Starting off, we offer 4 weeks of paid time off, with up to 6 weeks for tenured employees.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Blackbaud recognizes that an educated workforce is a strong workforce. We offer ​a $3000 per year tuition reimbursement to assist with the costs incurred from continuing education.
Diversity Program
We are committed to creating a diverse and inclusive workplace (Recognized by Forbes in 2019) through cultural awareness and competency training programs, as well as Affinity group representation.
Lunch and learns

Additional Perks + Benefits

Volunteer for vacation time earning an additional 3 days per year PTO.
Endless volunteer & community involvement opportunities.
Matching gifts for donations.
9 paid holidays
Inclusive work environment as recognized by Anitab.org as Top Company for Women Technologists.

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