Associate Director, Integrated (Media) Planning at Real Chemistry
It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?
The Associate Director, Integrated Media Planning acts as a paid media partner with the client and internal stakeholders and as a leader to the strategic direction of their brands. You will contribute to driving an audience first, planning and activation agenda working with Media Activation and Analytics teams. The ideal candidate has the ability to develop a holistic paid campaign strategy across all media channels, is a strong leader and a manager who embraces a player/coach style, sets the working style for the group by fostering a positive, entrepreneurial team culture, and demonstrates a solid understanding of media across all channels. At the core, you are data driven in your approach and can easily identify the most effective strategies to address client needs and have a strong analytic and technical knowledge as well.
This role requires someone who can comfortably navigate between projects and priorities while leading a book of clients and their priorities. You will maintain direct client contact and work closely with internal and external partners to ensure the day-to-day account activity is running smoothly.
The AD role is responsible for managing workloads of the team and troubleshooting concerns with clients, suppliers and partners that are raised beyond product teams. When required, the Director will step in to assist Group Directors/Managers in meeting deliverables during peak busy times and will maintain the lead on the largest projects and provide input and delegate tasks as the need arises to fulfill projects.
Critical to the success of this role is ensuring that smart, omni-channel plans are being delivered to clients and that the activation strategy is well planned. You are responsive to coordinated strategy & activation processes, both inside and outside paid media and are viewed as a highly valuable partner across all partners within the organization.
Real Chemistry has a large cohort of stakeholders so the ability to navigate a sophisticated and layered environment is paramount.
Knowledge, Skills and Abilities
5-7+ years of experience with digital media planning, activation and 2+ years of progressive levels of responsibility including team management
Excellent written and verbal communication skills, including presentation skills and comfortable communicating with senior level clients, external and internal partners
Able to work successfully with teams, balancing multiple projects and meeting deadlines under pressure
Demonstrated critical thinking and problem-solving abilities and ability to prioritize projects and multitask
Strong analytical abilities, quantitative skills, including analytical abilities and math proficiency
Ability to effectively utilize media research and reporting resources • Understanding and experience working with ad servers, attribution models and sophisticated performance media tactics
A ‘test and learn’, growth-driving approach to digital media is crucial
Solid understanding base of client data management platforms, segment creation and audience targeting
History of working with analytics, reporting and data aggregation platforms like DOMO, TABLEAU, etc…
Experience with omni-digital channels is a requirement
Healthcare/pharmaceutical experience a plus, or other regulated industries
Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.
*All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation.
Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: https://www.realchemistry.com/
Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.