Overview
Who we are:
Khoros is a leading platform for digital-first customer engagement. With more than 20 years of experience, we're a global leader revolutionizing digital customer service, messaging, chat, social, and online communities by embedding the power of human connection into every interaction. Our diverse and driven team obsesses about the customer experience and we're passionate about helping the world's biggest brands, like Google, Microsoft, Samsung, Sony and Visa, succeed in creating customers for life. As a result, we have a roster of industry awards from TrustRadius, the Stevie Awards, G2, Forrester, and more.
Who you are:
Khoros is looking for an exceptional Associate Director of Product Marketing to lead the go-to-market strategy and execution for our Community solution. You will create programs and messaging that create growth and help change the way brands and customers interact.
We are looking for someone with superior leadership skills and proven B2B product marketing experience who wants to make meaningful improvements in digital customer experience. If having a tangible business impact invigorates you, and you are committed to setting the standard in your work, then this is the place for you.
Responsibilities

• Product Launch Management - from strategy to execution, lead the go-to-market plan and life cycle process for our Community launches
• Solution Positioning - create compelling messaging for new and existing technology that creates value for our target audiences, clearly articulates our differentiation, and ensures consistency of messaging across touchpoints
• Solution Pricing & Packaging - ensure our Community market offerings match buying behavior, market expectation, and value
• Represent the expert voice of the market with Product Management to align and enhance our strategic product priorities with market signals (e.g., market trends, win/loss data, competitive intelligence, and market penetration)
• Create and present expert thought leadership internally and in the market to evangelize the Community value proposition and paint an inspiring vision for the growing market space
• Be an ambassador for the Khoros Community -- and the overall community market -- with customers, prospects, events, and Khoros employees
• Guide creation of the best proof points, market validation, and stories to support our positioning
• Partner with Marketing to strategize and create targeted demand generation content and market offers
• Train and enable customer-facing teams to tell the Community product and solution story
• Perform regular TAM/whitespace analysis and SWOT analysis at the platform and solution level
• Monitor acquisition and renewal pipeline, and execute corrective actions on GTM

Qualifications

• Bachelor's degree
• 8+ years product marketing experience (ideally for enterprise B2B software)
• Excellent product positioning, critical thinking, and storytelling skills
• Excellent organizational skills and ability to manage multiple priorities
• Strong leadership skills
• At least 3 years experience managing people is preferred
• Strong ability to influence and command a room's attention and inspire concerted action
• Superior communication skills -- written, verbal, presentation
• Energetic with strong ability to build trust with sales, product, services, customers, and executive management
• Proven ability to set the standard and take ownership of product GTM - outline a thoughtful strategy for attacking the market, and execute with strong attention to detail
• Proven ability to collaborate across teams and win together
• Genuine desire to continuously learn, adapt, and teach others your expertise
• Proven ability to create sales tools and sales enablement programs that increase win rates and accelerate sales cycles
• Action-oriented with great follow through on commitments