Associate Director, Social Listening

| Austin
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Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specializing in healthcare. As part of W2O’s overall strategic vision, we are evolving our strategies to engage a diverse and inclusive workforce. We are seeking a Associate Director, Social Listening to join our team.

Integrated Intelligence (or I2) is the practice formerly known as Analytics.  We changed our name to more closely identify with the innovative work we do beyond just data analysis.  We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action.  And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.

All W2O employees are working remote for the rest of 2020; once the offices re-open, this position can work in our offices, including New York, NY; Philadelphia, PA; Austin, TX.

As Associate Director, you will be responsible for managing 2-3 analytics projects and ad-hoc requests with some support from senior levels of management. You are proficient in various analytics and/or primary research offerings and have marketing/communications expertise. Moderate healthcare industry experience preferred. You can brainstorm, provide actionable insights, and recommendations for top tier pharmaceutical clients. Day-to-day activities include project management, qualitative and quantitative social media data analysis, and creating comprehensive reports on social media conversations as they relate to healthcare stakeholders, disease, or treatment spaces. While being versed in traditional/digital/social metrics reporting is a plus, campaign measurement is not the primary focus of this role.

Who You Are

  • You have demonstrated experience synthesizing information from large, unstructured data sets to tell impactful stories and make actionable client recommendations
  • You have demonstrated experience in communications/marketing
  • You have a moderate understanding of the healthcare/pharmaceutical space
  • You’re innovative and want to bring value and new ideas to everything you do
  • You thrive in an environment that requires constant learning and adaptation
  • You’re solutions-oriented and love to problem-solve to meet the client’s needs
  • You work well independently, but also enjoy collaborative work assignments
  • You get the importance of staying on top of the details and believe in exceeding expectations
  • You’re proficient in Excel, Word and PowerPoint and third-party social media data tools

What You’ll Do

  • Manage day-to-day analytics relationships with account and activation teams
  • Manage, organize and code social media, traditional media and digital data effectively and efficiently
  • In partnership with an integrated team, create comprehensive reports for pharmaceutical clients that provide insightful and actionable insights that inform marketing, strategy, positioning, content, and other brand initiatives
  • Manage 2-3 ongoing or ad-hoc analytics reports across disease, treatment, or healthcare spaces 
  • Present research reports to clients in person or over the phone
  • Learn to delegate tasks and train junior members of the team

What You’ll Bring

  • Minimum 7 years of experience with majority in at least one of the following areas: healthcare/pharmaceutical marketing/PR/advertising, strategic planning, digital/social strategy, digital/social analytics, social listening, primary/syndicated research
  • Strong oral and written communication skills
  • Competency with Microsoft Office, particularly PowerPoint, Excel, and Word
  • College degree (BA or equivalent), with relevant concentration such as market research, marketing, communications, or social sciences
  • Comfortable building benchmarks and measuring client performance
  • Experience analyzing online social listening data
  • Strategic approach to measurement with a lens for activation
  • Understanding of online advertising planning, buying and performance metrics, with expertise in paid social campaign activation and measurement

W2O Group offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents and the Your 4th Trimester™ program that helps new parents transition back to work, and a five-week sabbatical program.  Other perks include Income Protection, Retirement plans/401(k) match, and self-phone savings plans.  Learn more about our great benefits and perks at: http://www.w2ogroup.com/

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • PostgreSQLDatabases

Location

We're located in East Austin, an area flourishing with new, unique businesses. We're neighbors with dozens of restaurants, food trucks and bars.

An Insider's view of W2O Group

What’s the vibe like in the office?

With Covid 19, W2O has fully embraced the work from home culture. We connect with each other daily, but most importantly we are treated as professionals, and we are all given the freedom to do our best work. If anything, this drives all of us. Empowered is not just a buzz word here at W2O, it's how we are all treated and it's who we are!

John

Director

How does the company support your career growth?

One of our core values at W2O is "Make it Happen." This has been true to our culture since Day 1. W2O has a wonderfully entrepreneurial spirit - especially in Austin. As employees, we are always encouraged to chart our own path to better the business and ourselves. There's no template for career growth here. Just passion, grit and a good attitude!

Alexandra

Senior Account Director

How do your team's ideas influence the company's direction?

The technology team at W2O drives digital transformation for our customers, as our business evolves from a traditional professional services firm into a technology provider. This puts the team in the enviable position of being able to strongly guide the direction of the organization toward a new frontier in our industry.

Manoj

Chief Technology Officer

What are W2O Group Perks + Benefits

W2O Group Benefits Overview

W2O has some of the best benefits in the industry - comprehensive and complete!

Culture
Volunteer in local community
W2O encourages giving back and supports employees in all our offices.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
W2O provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
There is an Annual Performance Bonus, paid out in March
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 5 weeks of parental leave for the primary caretaker. Acme Co. also provides 5 weeks of leave for the secondary caretaker.
Flexible Work Schedule
W2O provides employees with a flexible work schedule that includes the ability to work from Home when needed.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 30 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
$200 per year provided for Staff Employees to spend on a Healthy product or activity.
Professional Development Benefits
Job Training & Conferences
W2O offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
W2O hosts lunch and learn meetings.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.
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