Associate Director/Senior Manager, Brand Strategy at W2O Group

| Austin
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Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specializing in healthcare.  We are currently looking to add talented professionals to our growing team. This is a great opportunity to join a dynamic, fast-growing global agency.

 

Data and insights are at the heart of everything we do. How we build brands and activate across channels as part of an integrated plan leveraging the data and insights we glean through our Integrated Insights function is a clear differentiator for W2O.

 

We’re seeking an Associate Director/Senior Manager to join our Brand Strategy team who can work closely across the agency to develop brand strategies that drive big thinking and impactful ideas from start to finish, delivering results and driving business success for clients across the healthcare sector, and for W2O.

 

All W2O employees are currently working remote; once offices re-open, this position can work in any of our offices or continue to work remotely.

 

Responsibilities

  • Understand the dynamics of client business and industry, the needs of audiences and the role brand strategy can play in delivering success.

  • Collaborate with team members from account, creative, research & analytics, media along with other strategists to generate impactful ideas and integrated creative approaches that support business goals and objectives.

  • Participate and play an integral role in brand workshops and brainstorms, internally and externally, to align thinking on brand opportunities and aspirations, and uncover meaningful insights that drive strategy development

  • Create foundational brand strategy elements for corporate brands such as positioning platforms, brand architectures and creative briefs for both consumer and professional audiences across healthcare.

  • Present internally and to clients your thinking and ideas through impactful presentations.

  • Support the internal and external teams to ensure brand strategy is consistently considered and pulled through in execution and activation.

 

Knowledge

  • Brand Strategy – knowledge of brand strategy fundamentals and the role brand strategy plays across client business and the agency.

  • Research – understand research and analytics methodologies, their use cases, and the inputs and outputs of a successful research plan and approach

  • Measurement – knowledge of measurement approaches and KPIs utilized in marketing programs and campaigns.

  • BONUS (not mandatory): Understanding of the health ecosystem outside of marketing and communications such as market access, investor relations, corporate reputation, etc.

 

Critical Skills

  • High collaboration IQ internally with creative, strategy and analytics partners.

  • High client EQ – understanding how to make your case through a compelling and consultative approach adapted to the style of the client.

  • Storytelling and understanding the art of the presenting.

 

Experience

  • 3+ years of brand strategy experience within an agency

  • Experience developing branding and creative elements (i.e., creative briefs, positioning, brand storytelling/narrative, brand architecture, etc.).

  • BONUS and Major Plus: Healthcare/pharmaceutical/biotech experience.

 

W2O Group offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including a 4th Trimester program that helps new parents transition back to work, and a five-week sabbatical program.  Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans.  Learn more about our great benefits and perks at: http://www.w2ogroup.com/


 W2O Group is committed to being an Equal Opportunity employer.  As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where W2O operates.  We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants.  We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • PostgreSQLDatabases

Location

We're located in East Austin, an area flourishing with new, unique businesses. We're neighbors with dozens of restaurants, food trucks and bars.

An Insider's view of W2O Group

What’s the vibe like in the office?

With Covid 19, W2O has fully embraced the work from home culture. We connect with each other daily, but most importantly we are treated as professionals, and we are all given the freedom to do our best work. If anything, this drives all of us. Empowered is not just a buzz word here at W2O, it's how we are all treated and it's who we are!

John

Director

How does the company support your career growth?

One of our core values at W2O is "Make it Happen." This has been true to our culture since Day 1. W2O has a wonderfully entrepreneurial spirit - especially in Austin. As employees, we are always encouraged to chart our own path to better the business and ourselves. There's no template for career growth here. Just passion, grit and a good attitude!

Alexandra

Senior Account Director

How do your team's ideas influence the company's direction?

The technology team at W2O drives digital transformation for our customers, as our business evolves from a traditional professional services firm into a technology provider. This puts the team in the enviable position of being able to strongly guide the direction of the organization toward a new frontier in our industry.

Manoj

Chief Technology Officer

What are W2O Group Perks + Benefits

W2O Group Benefits Overview

W2O has some of the best benefits in the industry - comprehensive and complete!

Culture
Volunteer in local community
W2O encourages giving back and supports employees in all our offices.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
W2O provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
There is an Annual Performance Bonus, paid out in March
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
W2O provides employees with a flexible work schedule that includes the ability to work from Home when needed.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 30 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
$200 per year provided for Staff Employees to spend on a Healthy product or activity.
Professional Development Benefits
Job Training & Conferences
W2O offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
W2O hosts lunch and learn meetings.
Cross functional training encouraged
Promote from within
Mentorship program
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