Associate Manager, Media
We are looking for a collaborative and innovative individual to join our marketing team as the Associate Manager, Media. In this role, you’ll work closely with the rest of the media team to allocate and optimize spend across all performance channels to drive efficient customer acquisition while also increasing brand awareness.
Responsibilities:
- Develop effective pay-per-click strategies to drive efficient web and app traffic using bidding, landing page, and asset optimization
- Consistently conduct keyword research, competitive analysis, and testing to increase and improve our impact
- Collect, analyze, and present spend and key performance metrics for all media channels to the team and leadership
- Develop comprehensive paid media reporting to surface results, inform forecasting and future campaigns, and better understand performance by ad unit/placement, creative type, and other variables
- Vet and establish new vendors for testing to assist in the expansion of Favor’s media mix
- Analyze large data sets within Excel or Google Sheets
- Collaborate closely with Brand and Design teams
Requirements:
- 3+ years of experience managing paid search campaigns for web or mobile apps
- Experience managing media channels with a six-figure budget
- Experience with business intelligence tools such as Looker, Tableau, and Power BI
- Understanding of ad tracking in tools such as Google Analytics, Google Tag Manager, and MMP’s, such as Adjust or Kochava
Ideal Candidate:
- Manage time effectively, setting and meeting deadlines while maintaining quality of work
- Manage substantial media budgets and proactively coordinate with internal team members and executives to report on performance and results
- Understand of the nuances of both the demand and supply side of the on-demand marketplace
At Favor, we believe that to Run Texas, we need to represent Texas. By putting Community First, we honor the diversity of our backgrounds and experiences through sharing our unique voices. Our community grows when we challenge ourselves to learn and see the world from another’s view. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.