Associate Product Marketing Manager at AffiniPay (Austin, TX)
AffiniPay is looking for an Associate Product Marketing Manager to join our Marketing team. In this role, you will be heavily involved in launching new products and features to our customer base.
This is a “roll up your sleeves” role where you have the opportunity to quickly define, implement and measure marketing programs at a rapidly growing company. We are passionate about providing payment solutions that professionals love, and this role will be integral to providing the experience, content, and tips that our customers need to drive their success.
We’re looking for someone who can own go-to-market strategy for product launches, from developing marketing timelines to assisting with beta execution, to following up on target goals and adoption rates. An ideal candidate is also someone who can collaborate across multiple teams, including Sales, Product, Client Success, and more.
Your day-to-day:
- Work closely with Product Management to understand the product roadmap and customer needs
- Design product-focused, go-to-market campaigns targeted at our existing customer base, with an emphasis on education and growing feature usage
- Assist in defining testing cohorts and managing them for phased feature releases
- Collaborate with Creative, PR, Digital Marketing, Sales, Partnerships and Operations teams to develop compelling content for our marketing programs across various channels
- Define, track and report on marketing program critical metrics to determine the impact on improving customer product feature adoption and engagement
- Build and present marketing summaries to key partners
- Bachelor’s degree in Marketing or related field
- 3-5 years of experience collaborating with Product teams and launching new features to customers
- Familiarity with multiple marketing channels and content types (e.g., Email Marketing, Demand Generation, Social Media)
- Demonstrated ability to operate both strategically and tactically in a fast-paced and collaborative environment
- Strong analytical skills with experience in spreadsheets, data analysis, and data visualization tools (e.g., Domo, Tableau)
- Ability to collaborate and build strong cross-functional relationships with a variety of partners (e.g., Product Managers, Creative Services, Operations)
- Excellent written and verbal communication skills
- Pragmatic Marketing certification is a plus
- Google Analytics experience a plus
Competitive compensation structure
Performance and loyalty-based bonuses
100% paid medical, dental, and vision benefit plans
Open Paid Time Off (PTO) plan
401K with automatic 5% company contribution
100% Company-paid short- and long-term disability and life insurance
Paid maternity/paternity leave
Flexible work environments: Home, Office, Hybrid
Charity matching contributions
Mental health counseling and nutrition education
Fun offsite quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to be a vital team member of one of Austin's fastest-growing
companies!
At AffiniPay, we’re continuously taking on exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our aim to become leaders in FinTech has fostered our fast-paced, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to build, work together, and go above and beyond to be industry leaders. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
AffiniPay’s Commitment to Diversity and Inclusion Efforts:
AffiniLIFE (Learning and Inclusion For Everyone) is focused on Awareness, Community, Transparency, Diversity and Inclusion. We recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. It’s not just AffiniPay, it’s AffiniLIFE!
AffiniPay is proud to be an Equal Opportunity Employer.