ePayPolicy is the leader in e-payments for the insurance industry. We’ve built a payments platform to enable all of our market segments to easily track, report, and send / receive payments to anyone at any time, trusted by nearly 5,000 companies in our space.

We’re based in Austin, TX and have clients in all 50 US states and have recently launched in Canada. 50+ person team members proudly boast of a record-setting 2020 and are on track to exceed that in 2021. Founded in 2014, we have the support and backing of Serent Capital, one of the top private equity firms in the US that invests in high-growth software and services firms and manages over $2B in committed capital. 

Job description

ePayPolicy segments our customers into two sub-groups - SMB and Enterprise. Our larger enterprise customers have their own sales team, and a longer-cycle sales process more like large B2B deals. As such, we need an effective leader with account-based marketing (ABM) experience who can build and scale this critically important part of our business in partnership with the sales team. 

This role would currently be a senior role on the marketing team, reporting to the VP Marketing.

Responsibilities and Duties:

• Take ownership of, and generate strategy for, the B2B enterprise and ABM strategy for our enterprise sales targets
• Work collaboratively with the marketing team members to plan and run effective campaigns
• Demonstrate an ability to identify meaningful KPIs to track progress across the sales and marketing funnel
• Diligently work to understand our customer’s unique stories and needs. Demonstrate that you empathetically understand the customer’s problems and offer simple solutions.
• Understand and, at times, execute on a variety of campaign components, such as copywriting, campaign development, asset & ad creation, ad channel selection and management, etc.
• Build your own team of software and vendors, as needed, to support campaigns
• Work alongside the growing team and company to continually bring clarity to our products and brand, always focusing on the actual value we bring to customers
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.
• Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
• Manage project timelines, quality issues, resources, & budget.
   

You may be a good fit if:

• 5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS. Insurance experience a bonus, but not required.
• You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
• Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity.
• Understanding of pipeline management and metrics.
• Demonstrated experience sourcing and overseeing vendors for marketing program execution.
• Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
• Team player with ability to collaborate, and also work independently. 
• Flexibility to adjust to the dynamic nature of a startup.
• Occasional domestic travel to support events - less than 10%.
• Experience with email automation / CRM, especially Salesforce / Pardot

Performance Indicators

• Average time to close for accounts within the ABM strategy in comparison to firmographic lookalike accounts, previous benchmarks
• Average deal size of closed won deals within the ABM strategy
• Account penetration: number of touchpoints to close
• Increased number of opportunities per company within the ABM strategy
• Percentage of MQL's that flip to SAO's
   

Why ePayPolicy

• Competitive salary
• Comprehensive benefits package with employer-paid Life and Disability premiums
• 401K
• Unlimited PTO
• Company-sponsored quarterly “ePayItForward” initiatives 
• Supportive and inclusive company culture with a focus on work/life balance
• Fully-stocked kitchen; safety protocols in place for those that choose to work onsite
• Daily lunch delivery stipend while onsite
• Open communication and opportunity to be a builder at a scaling-but-stable business

ePayPolicy Hiring Practice

We value diversity at ePayPolicy. The company will hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team.