OJO
OJO Labs partners with consumers on one of their biggest life purchases.
Austin, TX
Hybrid

B2B Product Marketing Manager

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Why OJO? 

OJO Labs was founded on the belief that complex decision making could be made better through the fusion of machine and human intelligence. Our company has developed a unique, AI-based technology that combines natural language processing, machine learning, and human support. The offering allows for consumers to gain a better understanding of the market as well as their own wants and needs prior to interacting with an expert.

The first big decision we’re tackling is homebuying and selling. We are building an end-to-end real estate platform which provides consumers personalized guidance throughout their journey, readying them to make meaningful connections with experts. In addition, we provide brokers, agents, and loan officers warm and informed introductions to consumers, along with the tools to support a best-in-class experience.

As part of our team, you’d be helping to build technologies that will significantly advance the world’s largest consumer industries while setting a new standard for engagement between people, information, and companies.

About the Marketing Team

The OJO Labs Marketing team is creative, analytical, and passionate about our business, our craft, and our pets; we’re a small and growing high-impact team. We aim to always keep the needs, wants, and goals of consumers at the forefront of every decision OJO makes, through insightful, compelling storytelling, that fuses the head and the heart. We influence with deep, quantitative analyses, wrapped in the context of qualitative insights. Every member on the team has their own domain knowledge and subject matter expertise, creating the opportunity and responsibility for ownership and deep collaboration on companywide initiatives.

The Basics:

As a Senior B2B Product Marketing Manager, you’ll use your experience to lead initiatives to grow product adoption among real estate brokers and agents. You’ll develop a deep understanding of not only agents and brokers, but also the homebuyers they work with. The product growth you drive will come from developing strategies and campaigns through a diverse channel mix. You’ll also work to understand the competitive landscape and ensure strong positioning of OJO enterprise products. As a product marketing manager, you are uniquely positioned to understand the capabilities of OJO products along with how customers use them. In connecting the two, you will ensure that customer successes are effectively communicated, and customer feedback and insights are used to drive future product strategy.

The ideal candidate will have a strong background in B2B product marketing, customer insights, digital marketing, and marketing strategy development. The candidate must be able to effectively prioritize their workload, possess strong internal and external communications skills, and be comfortable handling large data sets to extract key insights.

What you'll do:

  • Build the go-to-market strategy and lead the product launch, ensuring we have the right mix of content and channels to drive acquisition and onboarding
  • Be accountable for the development of segmentation, messaging, and positioning for B2B products and product features
  • Develop a deep understanding of our agents and brokers through qual, quant, and behavioral insights marrying them with third-party data and competitor analysis
  • Be the voice of the customer by synthesizing audience learning and socialize insights across marketing and product, with an ongoing focus on audience refinement
  • Successfully work cross-functionally with Business Development, Product, and Customer Success to ensure proper targeting, onboarding, and experience for customers
  • Leverage data (e.g., dashboards, tactical metrics, organizational KPIs) to understand engagement and product usage across the entire funnel and identify points to drive deeper engagement
  • Support competitive market analysis

What we need from you:

  • Growth-oriented, customer-centric strategic mindset
  • 8+ years of experience in product marketing and/or marketing strategy within the B2B space
  • Experience using strong strategy frameworks
  • Deep understanding of consumer metrics, market segmentation and analytics – a data-driven strategist who understands and analyze how to tap into personal factors that will motivate and engage the user over time
  • Proven experience acquiring and engaging enterprise-level customers
  • Outstanding communication skills, both written and verbal
  • Bachelor's degree or equivalent practical experience
  • Ability to deal with change with a passion for innovation and creative problem solving
  • Ability to quickly learn and become fluent in new technologies
  • Nice to Haves:

  • Excellent program management skills with attention to detail and experience in forecasting and managing to forecast
  • Demonstrated track record of using digital media to acquire, engage, and harvest demand throughout the funnel
  • Ability to work effectively in a fast-changing industry, tolerate ambiguity, work with cross-functional teams through influence, and demonstrate problem-solving leadership
  • Ability to offer strong point-of-view on how to best move the customer to action
  • Developed business acumen and consistent track record of creating management-level presentations
  • Effective analytical and troubleshooting skills; ability to use data to drive actionable insights

What do we have to offer

  • You get to work with the best of the best
  • A collaborative, respectful environment where your voice will always be heard
  • Competitive Salaries 
  • Equity 
  • Unlimited/Open PTO Policy 
  • Generous Holiday Schedule 
  • Dog-Friendly Workplace 
  • Commuter Stipend or Free Parking Optimum
  • Workspace Subsidy 
  • Wellness Stipend
  • 70% Coverage of Employee and Dependent Health Premiums
  • Paid Parental Leave
  • Promote from Within Philosophy 
  • Volunteer Opportunities: OJO Cares & OJO Dedicated Days of Service
  • Many More – We have a whole team dedicated to making OJO an awesome place to work!

Who is OJO?

We are an Austin-based, technology startup focused on fundamentally improving the way people make their most important decisions through the fusion of machine and human intelligence. With offices in Austin, TX, Minneapolis, MN, San Mateo, CA and Vieux Fort, St. Lucia, we have over 300 employees globally. We are continuously named a Top Place to Work and have recently been named to the Inc. Best Places to Work list for the second year in a row. Backed by top-tier VC's and industry veterans, we have managed to hire the best technical, product and operational minds to pursue this incredible opportunity. We know we’re onto something big and everyone on our team has a significant impact on our evolving product, team and culture. 

Virtual Life at OJO

At OJO, we care and listen deeply to the needs of our team to ensure they are comfortable and have the necessary tools to be productive while working from home during the pandemic. We strive to allow a balance and separation between home and work life, and provide support and a flexible working schedule so that employees are able to focus on what’s important to them. The leadership team at OJO has decided that we will work from home through the end of 2020, and will continue to monitor and respond to COVID-19 proactively.

OJO is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

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What are OJO Perks + Benefits

OJO Benefits Overview

You get to work with the best of the best
A collaborative, respectful environment where your voice will always be heard
Competitive Salaries
Equity
"Take What You Need"/Flexible PTO Policy
20+ Company Holidays
Dog-Friendly Workplace
Free Parking
Home Office Stipend for New Hires
Monthly Wellness Stipend
At Least 70% Coverage of Employee and Dependent Health Premiums
Paid Parental Leave
Promote From Within Philosophy
Volunteer Opportunities: OJO Cares
Many More – We have a whole team dedicated to making OJO an awesome place to work!

Culture
Volunteer in local community
Partners with nonprofits
We've worked with some really amazing nonprofits over the years. For example, we host Code2College interns in our engineering team and donate technology equipment for their use.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
We believe life is what happens outside of the office, and we support our team's individual needs to manage their schedules.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Our Executive and Senior leadership teams are diverse and well-rounded.
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
OJO is committed to fostering an inclusive environment for all candidates by building a hiring ecosystem that ensures consistency, fairness, and equity.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
OJO offers both healthcare and dependent care FSAs.
Disability insurance
OJO pays long-term and short-term disability.
Dental insurance
Vision insurance
Health insurance
OJO offers three different insurance plans, including one with 100% coverage for employees and dependents. OJO also contributes to employees’ Health Savings Accounts (HSA).
Life insurance
OJO covers a basic life insurance policy for employees, but also offers a voluntary life insurance option for employees and dependents.
Wellness programs
OJO offers a monthly wellness stipend for employees.
Mental health benefits
OJO has partnered with TalkSpace to offer all employees and dependents (over the age of 13) covered access to therapy and psychiatry services.
Wellness days
Financial & Retirement
401(K)
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Our exempt employees have a "take what you need" time off policy, and our non-exempt employees each have a generous PTO policy.
Paid volunteer time
We have a monthly volunteer program that provides opportunities for our team to give back to the community.
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Company-wide vacation
Each July we take a week of collectively to rest and recharge as a team so we can come back refreshed to tackle the back half of each year.
Office Perks
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
New hires receive a home office stipend.
Mother's room
Professional Development Benefits
Job training & conferences
OJO has lots of growth and learning opportunities!
Tuition reimbursement
Lunch and learns
Our Data Science and Engineering teams hold regular lunch and learns ranging from beginner to advanced topics.
Promote from within
Continuing education stipend
Online course subscriptions available
Customized development tracks

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