B2C Product Marketing Manager at OJO Labs

| Austin
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Why OJO? 
OJO Labs was founded on the belief that complex decision making could be made better through the fusion of machine and human intelligence. Our company has developed a unique, AI-based technology that combines natural language processing, machine learning, and human support. The offering allows for consumers to gain a better understanding of the market as well as their own wants and needs prior to interacting with an expert.
The first big decision we’re tackling is homebuying and selling. We are building an end-to-end real estate platform which provides consumers personalized guidance throughout their journey, readying them to make meaningful connections with experts. In addition, we provide brokers, agents, and loan officers warm and informed introductions to consumers, along with the tools to support a best-in-class experience.
As part of our team, you’d be helping to build technologies that will significantly advance the world’s largest consumer industries while setting a new standard for engagement between people, information, and companies.
About the Marketing Team
The OJO Labs Marketing team is creative, analytical, and passionate about our business, our craft, and our pets; we’re a small and growing high-impact team. We aim to always keep the needs, wants, and goals of consumers at the forefront of every decision OJO makes, through insightful, compelling storytelling, that fuses the head and the heart. We influence with deep, quantitative analyses, wrapped in the context of qualitative insights. Every member on the team has their own domain knowledge and subject matter expertise, creating the opportunity and responsibility for ownership and deep collaboration on company-wide initiatives.
The Basics
We are looking for an experienced B2C Product Marketing Manager who has a strong track record of developing a deep understanding of consumers and acting on it. You will be responsible for conceptualizing and executing consumer acquisition and engagement campaigns across a diverse mix of channels including paid acquisition and email marketing. As a product marketing manager, you are uniquely positioned to understand the capabilities of OJO products along with how consumers use them. In connecting the two, you will ensure that consumers get the best out of OJO, and that their feedback and insights are used to drive future product strategy.

What you'll do

  • Be the champion of OJO consumers - deeply understand current product users and their sentiment, identify bullseye future users, and communicate these insights to product, CX, eng, and rest of the marketing team.
  • Develop and sharpen OJO's consumer product value proposition - and manage where and when to effectively communicate this across channels, and understand what differentiates OJO vs competition - known and emerging alternatives
  • Continuously help to improve the user journey post sign up - driving thoughtful engagement and retention via marketing & product channels - therefore ensuring that new user acquisition is as effective as possible.
  • Develop segmentation, messaging, and positioning for products and lighthouse product features.
  • Measure and optimize the acquisition and onboarding experiences across channels.
  • Go deep on understanding customers’ needs and develop strategies to educate consumers on the full home buying process.
  • Manage integrated product marketing strategy; collaborate across marketing, product, CX, etc. (growth, email, social, content, in-product messaging, OOH, Customer Service /Concierge, etc.)
  • Partner with product, CX, marketing to develop educational content and leverage customer insights to drive content strategy.
  • Inform strategic decisions about the go-to-market strategy by leveraging qualitative and quantitative research.
  • Leverage qualitative and quantitative research - including user feedback - to inform future product feature development.
  • Establish success metrics for overall segment and product and track progress against them.

What we need from you:

  • Growth-oriented, customer-centric strategic mindset
  • 5+ years of experience in product marketing and/or marketing strategy within the B2C space
  • Experience using strong strategy frameworks to go from concept to launch
  • Deep understanding of consumer metrics, market segmentation and analytics – a data-driven strategist who understands and analyze how to tap into personal factors that will motivate and engage the user over time
  • Proven experience running cross-channel customer engagement campaigns (email, push, SMS, web)
  • Practical understanding of website best practices to drive acquisition and engagement
  • Outstanding communication skills, both written and verbal
  • Bachelor's degree or equivalent practical experience
  • Ability to deal with change with a passion for innovation and creative problem solving
  • Ability to quickly learn and become fluent in new technologies

What do we have to offer?

  • You get to work with the best of the best
  • A collaborative, respectful environment where your voice will always be heard
  • Competitive Salaries 
  • Equity 
  • Unlimited/Open PTO Policy 
  • Generous Holiday Schedule 
  • Dog-Friendly Workplace 
  • Commuter Stipend or Free Parking 
  • Optimum Workspace Subsidy 
  • Wellness Stipend
  • 70% Coverage of Employee and Dependent Health Premiums
  • Paid Parental Leave
  • Promote from Within Philosophy
  • Volunteer Opportunities: OJO Cares & OJO Dedicated Days of Service
  • Many More – We have a whole team dedicated to making OJO an awesome place to work!

Who is OJO?
We are an Austin-based, technology startup focused on fundamentally improving the way people make their most important decisions through the fusion of machine and human intelligence. With offices in Austin, TX, Minneapolis, MN, San Mateo, CA and Vieux Fort, St. Lucia, we have over 300 employees globally. We are continuously named a Top Place to Work and have recently been named to the Inc. Best Places to Work list for the second year in a row. Backed by top-tier VC’s and industry veterans, we have managed to hire the best technical, product and operational minds to pursue this incredible opportunity. We know we’re onto something big and everyone on our team has a significant impact on our evolving product, team and culture.  
Virtual Life at OJO
At OJO, we care and listen deeply to the needs of our team to ensure they are comfortable and have the necessary tools to be productive while working from home during the pandemic. We strive to allow a balance and separation between home and work life, and provide support and a flexible working schedule so that employees are able to focus on what’s important to them. The leadership team at OJO has decided that we will work from home through the end of 2020, and will continue to monitor and respond to COVID-19 proactively.
OJO is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypescriptLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

Location

We recently moved (Aug 2019) into our hip new SoCo office - with an unobstructed view of beautiful downtown Austin. Come check us out!

What are OJO Labs Perks + Benefits

OJO Labs Benefits Overview

* You get to work with the best of the best
* A collaborative, respectful environment where your voice will always be heard
• Competitive Salaries
• Equity
• Unlimited/Open PTO Policy
• Hip SoCo Austin Office
• Dog-Friendly Workplace
• Commuter Stipend or Free Parking
• Optimum Workspace Subsidy
• 70% Coverage of Employee and Dependent Health Premiums
• Promote from Within Philosophy
• Volunteer Program (OJO Cares)
• Many More – We have a whole team dedicated to making OJO an awesome place to work!

Culture
Volunteer in local community
Monthly volunteer program called OJO Cares. Each month we go out into the community as a group and give our time to a variety of causes. Our people drive which causes we choose and how we participate!
Partners with Nonprofits
We've worked with some really amazing charities! A few examples are: Mobile Loaves & Fishes Community First Village, Austin Animal Center, We are Blood, Safe Austin, Capital Area Foodbank, and more!
Friends outside of work
Eat lunch together
Intracompany committees
We have a Culture Committee compromised of folks across all departments and job levels. This group helps shape the activities we do together as a team!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Our Executive and Senior leadership teams are diverse and well-rounded.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
We've recently partnered with Equinox gym (located in our building) to have OJO specific rates and special classes just for us!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Competitive compensation plans.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We believe life is what happens outside of the office, and we support our team's individual needs to manage their schedules.
Family Medical Leave
Employees who have been with the company for 3 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Company sponsored family events
OJO holds semi-annual organized family events (such as Family Field Day in the summer) as well as various other options such as family-friendly volunteer opportunities through OJO Cares.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Our exempt employees have an unlimited - take what you need - time off policy, and our non-exempt employees each have a generous PTO policy.
Paid Volunteer Time
We have a monthly volunteer program that provides opportunities to our team to give back to the community.
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Special rates at Equinox gym, a company offered subsidy and OJO only classes.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
OJO has lots of growth and learning opportunities!
Lunch and learns
Our Data Science and Engineering teams hold regular lunch and learns ranging from beginner to advanced topics.
Cross functional training encouraged
Promote from within
Customized development tracks
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