OJO Labs
OJO Labs partners with consumers on one of their biggest life purchases.
Austin, TX

B2C Product Marketing Manager

| Austin
Apply now
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About OJO

OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support. 

Our intuitive technology learns each individual’s needs and preferences to provide a tailored experience whether they’re buying, selling, or managing their home as an asset. We then help them to move forward when the time’s right — with support, knowledge, and confidence.

From our network of top-rated agents we’ll match homebuyers and sellers with the expert who can best support their specific journey. We introduce agents and loan officers to consumers at just the right time, and underpin the connection with tools and insights to ensure a best-in-class experience.

As part of our team, you’ll help create the experiences that help level the playing field in real estate, so that all people — regardless of race, class, or gender — can experience the gateway to wealth and the security that home provides. 

About the Marketing Team
The OJO Labs Marketing team is creative, analytical, and passionate about our business, our craft, and our pets; we’re a small and growing high-impact team. We aim to always keep the needs, wants, and goals of consumers at the forefront of every decision OJO makes, through insightful, compelling storytelling that fuses the head and the heart. We influence with deep, quantitative analyses, wrapped in the context of qualitative insights. Every member on the team has their own domain knowledge and subject matter expertise, creating the opportunity and responsibility for ownership and deep collaboration on company-wide initiatives. 

The Basics
We are looking for an experienced Product Marketing Manager with a strong track record for developing a deep understanding of consumers and acting on it. You will be part of a team responsible for conceptualizing and executing consumer acquisition and engagement campaigns across a diverse mix of channels including paid acquisition, email, content marketing, and partnerships. As a product marketing manager, you are uniquely positioned to understand consumer wants and needs along with the capabilities of OJO products. In connecting the two, you will ensure that consumers get the best out of OJO in service of their own goals, and that their feedback and insights are used to inform future product strategy.

What you'll do:

  • Develop and sharpen OJO's product value proposition both for Canadian consumers and real estate agents OJO works with - and manage where and when to effectively communicate this across channels, and understand what differentiates OJO vs competition - known and emerging alternatives
  • Manage integrated product marketing strategy; collaborate across marketing, product, CX, Customer Success etc. (growth, email, social, content, in-product messaging, OOH)
  • Continuously help to improve the user journey - driving thoughtful engagement and retention via marketing & product channels - therefore ensuring that new user acquisition is as effective as possible
  • Go deep on understanding customers’ needs and develop strategies to educate consumers on the full homebuying process
  • Be a champion of OJO consumers in Canada - deeply understand current product users and their sentiment, identify bullseye future users, and communicate these insights to product, CX, engineering, and rest of the marketing teamWork to recruit and engage industry partners, such as real estate agents, to help provide expert guidance to OJO consumers throughout their journey
  • Partner with product, CX, marketing to develop educational content and leverage customer insights to drive content strategy
  • Leverage qualitative and quantitative research - including user feedback - to inform future product feature development
  • Establish success metrics for overall segment and product and track progress against them

What we need from you:

  • Growth-oriented, customer-centric strategic mindset
  • Bachelor's degree or equivalent practical experience
  • 4-6 years of experience in product marketing and/or marketing strategy within the B2C space. B2B experience is a plus
  • Previous experience marketing to Canadian consumers
  • Experience using strong strategy frameworks to go from concept to launch
  • Understanding of consumer metrics, market segmentation and analytics – a data-driven strategist who understands and analyze how to tap into personal factors that will motivate and engage the user over time
  • Proven experience running cross-channel customer acquisition and engagement campaigns (SEM, social, display, content, email, push, SMS, web)
  • Practical understanding of website best practices to drive acquisition and engagement, including SEO basics
  • Outstanding communication skills, both written and verbal
  • Ability to deal with change with a passion for innovation and creative problem solving
  • Ability to quickly learn and become fluent in new technologies

What do we have to offer?

● You get to work with the best of the best
● A collaborative, respectful environment where your voice will always be heard
● Competitive Salaries 
● Equity 
● Unlimited/Open PTO Policy
● Dog-Friendly Workplace 
● Commuter Stipend or Free Parking 
● Optimum Workspace Subsidy
● 70% Coverage of Employee and Dependent Health Premiums 
● Promote from Within Philosophy 
● Volunteer Program 
● Many More – We have a whole team dedicated to making OJO an awesome place to work! 

Our Team

With offices all over the world, our award-winning work environments blend meaningful impact and employee satisfaction. We have offices in Austin, Texas; Minneapolis, Minnesota; San Mateo, California; Chicago, Illinois; Toronto, Ontario; and Vieux Fort, St. Lucia.

OJO has received multiple workplace awards, including Fortune Best Workplaces in Technology, Inc. Best Workplaces, and Austin Business Journal’s Best Places to Work. Every person at OJO has a significant impact on our evolving product, team, and culture, which is why we hire the best technical, creative, and operational minds.

Virtual Life at OJO

At OJO, we care and listen deeply to the needs of our team to ensure they are comfortable and have the necessary tools to be productive while working from home during the pandemic. We strive to allow a balance and separation between home and work life, and provide support and a flexible working schedule so that employees are able to focus on what’s important to them. The leadership team at OJO has decided that we will work from home indefinitely. As safety allows, offices will open and employees will have the option of accessing them to work. We will continue to monitor and respond to COVID-19 proactively, while adhering to safety precautions provided by medical leadership.

OJO is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

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Where we are

We recently moved (Aug 2019) into our new SoCo office - with an unobstructed view of beautiful downtown Austin. Come check us out!

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypescriptLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
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What are OJO Labs Perks + Benefits

OJO Labs Benefits Overview

You get to work with the best of the best
A collaborative, respectful environment where your voice will always be heard
Competitive Salaries
Equity
Unlimited/Open PTO Policy
Generous Holiday Schedule
Dog-Friendly Workplace
Commuter Stipend or Free Parking
Optimum Workspace Subsidy
Wellness Stipend
70% Coverage of Employee and Dependent Health Premiums
Paid Parental Leave
Promote from Within Philosophy
Volunteer Opportunities: OJO Cares & OJO Dedicated Days of Service
Many More – We have a whole team dedicated to making OJO an awesome place to work!

Culture
Volunteer in local community
Monthly volunteer program called OJO Cares. Each month we go out into the community as a group and give our time to a variety of causes. Our people drive which causes we choose and how we participate!
Partners with Nonprofits
We've worked with some really amazing charities! A few examples are: Mobile Loaves & Fishes Community First Village, Austin Animal Center, We are Blood, Safe Austin, Capital Area Foodbank, and more!
Friends outside of work
Eat lunch together
Intracompany committees
We have a Culture Committee compromised of folks across all departments and job levels. This group helps shape the activities we do together as a team!
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Our Executive and Senior leadership teams are diverse and well-rounded.
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
OJO is committed to fostering an inclusive environment for all candidates by building a hiring ecosystem that ensures consistency, fairness, and equity.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
We've recently partnered with Equinox gym (located in our building) to have OJO specific rates and special classes just for us!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Competitive compensation plans.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We believe life is what happens outside of the office, and we support our team's individual needs to manage their schedules.
Family Medical Leave
Employees who have been with the company for 3 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Company sponsored family events
OJO holds semi-annual organized family events (such as Family Field Day in the summer) as well as various other options such as family-friendly volunteer opportunities through OJO Cares.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Our exempt employees have an unlimited - take what you need - time off policy, and our non-exempt employees each have a generous PTO policy.
Paid Volunteer Time
We have a monthly volunteer program that provides opportunities to our team to give back to the community.
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Special rates at Equinox gym, a company offered subsidy and OJO only classes.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
OJO has lots of growth and learning opportunities!
Lunch and learns
Our Data Science and Engineering teams hold regular lunch and learns ranging from beginner to advanced topics.
Cross functional training encouraged
Promote from within
Customized development tracks

An Insider's view of OJO Labs

What's something quirky about your company?

We've always been big on social events, and we didn't skip a beat during COVID. We have a morning show hosted by 2 fantastic engineers - The Tim and Tom Show. We have a book club, a virtual lunch lottery, a bi-weekly beer talk where we swap skills and customer stories. It's a pretty wacky and wonderful place to work.

Larcombe

Director of Strategy and Insights

What does your typical day look like?

My team starts the day summarizing our previous successes and our next steps… and that’s about the only thing that’s standard. This is why I love OJOso much - each day, there’s a new challenge, so no 2 days are ever the same. Between analyses, training models, bimonthly white paper reviews, and demo-ing results… there is zero room for boredom.

Analysa

Data Scientist II

How do you empower your team to be more creative?

OJO product designers are empowered every day - partnering with PM and ENG to envision our north-star product experience and then build it, test it, and improve it. To always grow, we meet weekly with researchers and designers from OJO marketing to get eyes on a new design, learn from a cross-org colleague, or to share a personal creative passion.

Drew

Senior Director of Customer Experience

How does your team reward individual success?

Acknowledging individual contributions is a core tenet of OJO - it’s just a natural extension of our Hire Great value baking it into our DNA. In addition to managers make providing positive and negative feedback a priority, we also have dedicated slack channels, achievement badges, gold star callouts in our team retrospectives.

David

Senior Engineering Manager

OJO Labs Careers In Austin, TX
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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.   Our intuitive technology learns each individual’s needs

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs

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The Talent Acquisition team at OJO is excited to partner with Movoto (who became a part of the OJO family in June of 2020) in the search for a Product Manager. Movoto + OJO brings scale, opportunities to solve unique problems, and the ability to drive significant outcomes for the organization. Thank you for your interest!

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As a Salesforce (Architect/Analyst) at OJO Labs, you will play the critical role of owning our Salesforce implementation. You will mentor a team of administrators and work closely with functional leaders and subject matter experts to identify business requirements, lead development, and provide support for Salesforce. Strong business management, systems strategy, and programmatic development skills are critical.

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs

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B2C Product Marketing Manager

OJO Labs
Austin
3 weeks ago
+54
We are looking for an experienced Product Marketing Manager with a strong track record for developing a deep understanding of consumers and acting on it. You will be part of a team responsible for conceptualizing and executing consumer acquisition and engagement campaigns across a diverse mix of channels including paid acquisition, email, content marketing, and partnerships. As a product marketing manager, you are uniquely positioned to understand consumer wants and needs along with the capabilities of OJO products. In connecting the two, you will ensure that consumers get the best out of OJO in service of their own goals, and that their feedback and insights are used to inform future product strategy.

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About OJO OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.  Our intuitive technology learns each individual’s needs