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B2C Senior Product Marketing Manager

RetailMeNot is looking for a highly analytical, passionate, collaborative Business-to-Consumer Product Marketing Manager with experience in websites & mobile apps, shopping behavior, adoption of new technology, and marketing strategies. You will be one of our go-to experts on the RMN consumer, playing an integral role in generating audience and market insights, building launch plans for cool new products, and driving in-market adoption.
The RMN work environment is dynamic and requires a person who is comfortable operating at a fast pace, collaborating cross-functionally, and driving for results and executional excellence. In this role, you will combine a deep understanding of consumer behavior with digital marketing to create, position and drive consumer adoption of new products from RetailMeNot.

Who You Are

  • 6+ years experience in marketing or product management
  • Product marketing experience preferred, but not required
  • Experience in consumer-centric websites or mobile apps for shopping or saving a plus
  • Excellence developing the product ‘story’ that differentiates the products in a crowded marketplace
  • Experience using customer, market, and business intelligence to inform strategy
  • Experience with Google Analytics, Tableau, or Salesforce a plus
  • Comfortable communicating and working with cross-functional teams like sales, product, and execs
  • Self-starter, high-energy, highly collaborative person with ability to execute on business objectives
  • Ability to multitask, adapt to changing priorities and work through ambiguity with ease

What You'll Do

  • Consumer Intelligence – Understand the RMN consumer, and their decision factors and motivations/barriers to using our products. Use insights to inform and influence product and marketing strategies.
  • Market & Competitive Intelligence – Know the top competitors, and how they market, message and promote adoption of new features. Use insights to inform product positioning and launch plans.
  • Product Positioning – Define product differentiation and messaging, and ensure positioning is consistently filtered through all launch materials, consumer touchpoints, and B2B sales materials.
  • Product Launch and Adoption – Oversee product launches, monitor marketing campaigns and product adoption, report results, and provide insights for marketing and product tactic optimization.
  • Root cause and gap analyses – Investigate the root causes of product performance by digging into user and sales data and recommend improvements.

Who We Are

  • We value diverse perspectives and believe this translates into stronger products and a better workplace
  • We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
  • We have lots of intelligent people to work with and learn from
  • We have a great open vacation policy
  • We'll provide you with food, food, and more food
  • We believe in giving prizes, bonuses, and recognition for doing what you love

RewardsWe offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following: - Competitive base & bonus packages; salary negotiable- Long Term Incentive Plan- Performance based rewards & recognition for your hard work and service- Very competitive benefits packages, including best-in-class parental leave- Open & flexible PTO- Cell phone & gym membership reimbursements- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week About UsRetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. U.S. Equal Employment Opportunity/Affirmative Action Information Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • WordpressCMS

Location

From the fun decor and outdoor patio to our weekly happy hours, there’s a place for everyone in downtown Austin, Texas.

An Insider's view of RetailMeNot, Inc.

What are some social events your company does?

RetailMeNot hosts a variety of community-building events to keep things lively and fun. Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and board game matches, providing a way for everyone to unwind have a good time. We also bring in speakers from the community for an outside perspective.

Lizette

Sr. Director, Culture and Engagement

What are RetailMeNot, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

A rich offering of medical, dental and vision plans are just the start of our basic benefits. Enjoy robust 401(k) and long term incentive plan benefits, free catered lunches, gym and cell phone reimbursements and free downtown parking. Need a pick-me-up? Join a colleague at the fresh juice bar or chat with one of our baristas at our full-service coffee bar.

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