We are seeking a results-driven Channel Marketing Manager to support and accelerate our continued growth at Ground Labs. As the Channel Marketing Manager, you’ll be instrumental in increasing revenues via building / growing the global channel and strategic partnership programs. This position will be based in our awesome North America headquarters in Austin, TX or remote and reporting into our Head of Global Marketing.

We are looking for a “hands on” individual who can quickly roll up their sleeves and make things happen. Ideally, someone who has experience working in a fast growth, dynamic, global B2B SaaS company. The Channel Marketing Manager will partner with the Strategic Partner and Channel Manager to design, develop, execute partner global Go-To-Market strategies. Responsibilities include ownership of channel specific content, partner marketing campaigns and events. This position will work closely with marketing, sales ops, pre-sales and channel to coordinate plans / activities.

At Ground Labs we are a people company. If you have what it takes to be a contributing member of the team then come be a part of our continued success story and help shape our future.

Key Responsibilities:

• GTM: Develop, design, implement and measure global channel GTM programs.
• Content: Work with our Strategic Partner and Channel Manager to create / maintain channel-specific content to enable partners to effectively drive sales.
• Campaigns: Create, optimize and report on partner marketing campaigns.
• Lead Generation: Create lead-nurturing programs and email campaigns for trigger / drip communications marketing for the channel partner program.
• Events: Manage partner event and Ground Labs event participation.
• Reporting: Work with sales ops on monthly, quarterly and annual results.
• Partner Portal: Build, own and maintain our partner portal.
• Calendar: Create and maintain communication calendar for channel partners.
• Insights: Analyze market trends and partner data to bring innovative ideas to market through research / partner interaction.
• Collaboration: Partner with Product Marketing and Digital Marketing on special projects.
• Strive to meet / exceed quarterly KPIs.
• A hands-on individual with a good sense of prioritization and the ability to work under pressure in a fast-paced environment.

Qualifications:

• 3-5 years relevant channel marketing experience within a B2B SaaS company.
• Security or compliance company experience preferred.
• Knowledge of channel partners and their business models on a global scale.
• Experience with B2B SaaS demand generation including campaign creation / execution, event management, and multi-channel marketing (including multi-touch marketing automation-based campaigns).
• Experience with marketing automation platforms.
• Excellent analytical and project management skills.
• Drive for success, love to win; strong initiative to “figure it out” and do your absolute best work.
• Clear written and verbal communication skills.
• Demonstrable experience working with cross-functional, distributed teams.
• Ability to travel up to 25% (post-COVID)

Benefits:

Our people are the most critical component of our long-term success. Their health and wellbeing are our priority. You will enjoy a comprehensive, locally competitive benefits package.

Read our Equal Employment Opportunity Policy:

If you have what it takes, we offer a competitive salary and ability to be based out of our new amazing office at Pennybacker Commons in Austin, TX overlooking the Pennybacker Bridge where you will also have the added benefits of its own on-site fitness centre, kitchen and rotating food truck options. Remote applicants are encouraged, as well.

In addition to some travel across North America post-COVID, you will be part of a global team with your peers based in Dublin and Singapore – passport required! We like to collaborate, share and grow.

At Ground Labs, we are a global company with a diverse mix of people, and we believe that makes us stronger as a whole. Ground Labs is an equal opportunity employer that makes employment decisions on the basis of merit, potential and energy. Ground Labs prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status. We seek to attract, retain and empower the best and brightest from a worldwide talent pool.