What we do:
Headquartered in the heart of Austin, TX, TrendKite is blazing the trails of category creation, taking earned media out of the era of media monitoring and into the age of Digital PR.
This is a time of profound change as all aspects of life, including business, are impacted by the disruption of traditional journalism and the rise of social networks and other forms of communication. With this change, the PR industry has been redefined. Digital PR is the intersection of traditional PR, content marketing, social media, influencer management, and search. By harnessing artificial intelligence and big data analytics to optimize the impact public relations has on a brand’s reputation, website traffic and business goals, TrendKite’s platform is transforming the way the world views earned media, allowing modern PR professionals to create deeper connections with customers and prospects. Companies like Adidas, Unilever, Samsung, Expedia, Google, Home Depot and thousands more turn PR coverage into real business impact using TrendKite.
Market disruption requires requires hiring the top people in our industry, developing them, and empowering them to solve interesting problems and do the very best work of their careers. If that sounds exciting, then we’d love to hear from you.
TrendKite is searching for a CMO to lead the charge of category creation, taking earned media out of the era of media monitoring and into the age of Digital PR.
If you are a marketing leader, you’ve already realized there’s a crisis of trust in the marketing discipline. Consumers tune out and block paid media and question the transparency and credibility of owned media. Earned media created by journalists, and influencers is the only way to reach an audience with a trusted message, because authoritative third-party validation brings credibility. But brands can’t scale that trust, predict it, measure it, or incorporate it across the marketing mix.
The Solution: TrendKite
Scaling trust and influence in a digital world requires a digital-first solution, and TrendKite is the world’s only Digital PR Platform. TrendKite’s AI-driven analytics engine delivers audience insights, laser-precise outreach, and media impact analysis. CMOs can now cross the ‘trust chasm,’ reaching their audiences through trusted publications, journalists, and influencers - and amplifying that trust across paid, owned, and shared marketing channels.
As TrendKite enters its next phase of rapid growth, we are looking for a dynamic, experienced, and results-focused Chief Marketing Officer (CMO) to join the senior leadership team, reporting to the CEO. A critical member of the executive team, the CMO will lead the company’s marketing strategy and campaigns which will drive substantial growth in demand and thought leadership as we take a compelling offering to market. This role will be accountable for oversight of all aspects of marketing including Demand Generation, Brand, Product Marketing, Field Marketing & Enablement, while positioning TrendKite as the clear thought leader in our space. The CMO will partner with the CEO to assess the company’s marketing strategy and execution and drive a coherent strategy for sustained success.
Oversee and manage all aspects of marketing strategy and activities to support the company’s overall strategies and objectivesDirect responsibility for lead generation and sales enablement, and partnering tightly with the Sales leadership to feed a complex and lengthy go-to-market machineDrive thought leadership and positioning for TrendKite. We are creating a category and have a clear competitive advantage in our product offeringScale our lead generation capabilities across multiple channels, including search engine marketing (SEM/paid), search engine optimization (SEO/unpaid), social (paid and unpaid), and content advertisingMotivate and lead a high-performance team; provide active mentoring as a cornerstone to career development
The ideal candidate is methodical, data-driven, and operationally-oriented - driving the team’s activities by desired business outcomes. S/he is a results-oriented executive and possesses deep marketing expertise and an acute awareness of how external stakeholders think. His/her relevant experience and demeanor enables her to earn the trust and respect of both external stakeholders and internal stakeholders during a period of growth and change.S/he has had recent experience as CMO at a rapidly growing SaaS company, with strong familiarity lead generation programs and field marketing and enablement. S/he is a fast and flexible learner, an adaptable team leader, and has taken a company (or companies) through multiple phases of its life-cycle, scaling to $100M ARR+. S/he is expert at striking a balance between managing the day-to-day marketing functions and helping guide the strategic direction of TrendKite.
- Bachelor's Degree in Marketing and/or Business, MBA is a plus
- Proven track record in leading marketing within the midmarket / enterprise SAAS software
- Stage experience growing from $25M to $100M+
- Strong management, coaching, training, and team development skills whether scaling inheriting teams
- Intellectual horsepower, combined with the ability to listen, understand, and analyze in order to make thoughtful data-driven decisions
- Alignment with TrendKite’s values; high standards for success, high work ethic, and intellectual honesty
- “First Team” mentality with decisions made for the good of the business first and for their team second
- Results-oriented with a deep level of personal accountability
- A passion for experimentation, and the ability to institutionalize new insights broadly
- Highly analytical and metrics drivenImpeccable integrity and ethical standards
- Entrepreneurial with a high level of energy, and unrelenting drive to succeed
Why TrendKite? TrendKite has the some of the brightest, most passionate and driven folks in the industry. If working with smart, fun, talented people who genuinely like another appeals to you, then you might want to join our team. We pride ourselves in living our values, not just talking about them. They are core to who we are as a company and drive every decision we make as we continue to build a special, incredibly successful business without losing sight of what got us here, our people. Sure, we have a fun, friendly environment with awesome office space and perks out the wazoo, but that’s not why people come to TrendKite and certainly not why they stay. We are here to do our life’s best work and to connect with one another on a deeper level as we go on an incredible, career-defining journey, together as One Team. To work at TrendKite, these should resonate with you. It’s a big part of the reason why we are here! Our Values: Operational Excellence is what makes TrendKite one of the most disruptive, fast-growing, and high-profile companies in the Austin area and the marketing technology ecosystem. From our data-driven decision making to our cutting-edge processes to our customer-obsessed service, we have a very high bar in everything we do. We are One Team! TrendKiters make up a greater team working together to accomplish our mission while supporting one another. Time is precious at TrendKite - we have a sense of urgency like no other - we call it Cycle Time. We work with a maximum speed and intensity to capitalize on the opportunity in front of us. That lets us innovate at warp speed, leaving the competition in the dust. We are intellectually honest - we solve problems using data and facts rather than personal beliefs or agendas. Forget the politics. We do what’s right for the business. We have a Learning Culture where we focus on professional growth through training and mentorship. While we are growing our employees we’re also impacting our customers by empowering our folks with best-in-class skills across the company. TrendKite is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.