About Realized

Realized Holdings ("Realized") provides investment property wealth-management solutions.  We help our clients manage their real estate wealth like other assets in an investment portfolio. Our platform helps investors transition from active landlord to passive investor to meet their individual financial and lifestyle goals. Collectively, the team at Realized has a wide range of applicable experiences, but all share the same mission, to improve lives through innovated real estate wealth solutions. 

Senior Management has founded or co-founded several previous companies with successful exits and you will join a close, passionate and energetic team.  Realized is located in downtown Austin and offers a highly collaborative, entrepreneurial environment where new ideas and approaches are encouraged. Our office is currently working remotely and expects to continue doing so until at least January 2021. 

Realized Core Values: 

• Stewardship: We serve with humility, care, and dedication
• Transparency: We are accountable, honest, and authentic
• Relationships: We build loyal relationships based on mutual respect, collaboration, and integrity. 
• Growth: We grow through hard work and insatiable curiosity. 

Position Summary

This is an opportunity to join a well-capitalized growth stage company. The Content and Brand Marketing Manager will join our in house Marketing team to help shape the external voice of Realized.  The primary role will be to build and maintain all prospect facing content, including blogs, sales collateral, e-books and placed articles.

Essential Functions

• Coordinates, develops, and maintains Realized content channels that provide valuable information and tools to our B-to-B / B-to-C prospects and external customers.
• Sets the strategy, manages and publishes daily content by interacting with internal partners, external contractors, compliance, and the enterprise to maintain current and relevant industry, product and service information.
• Serves the collateral and content needs of the sales department and Chief Revenue Officer with building and maintaining product brochures, case studies and presentations.
• Analyzes existing data and content to ensure that when used, the content conveys a consistent tone and credible message to the online audience and persuades them to take action.
• Helps develop and execute marketing strategies to support prospect/client experience in accordance with the business plan.
• Maintains Realized overall brand library and develops new positioning and documentation as necessary.
• Works with the Realized Product Management team to develop proper product positioning, establish new value propositions, create messaging, and develop use-cases for go-to-market strategies.
• Supervises a team of 4-5 part time contractors and seasonal marketing interns.

Required Education and Experience

• Bachelor’s degree in Marketing, English, Journalism, Business, or a related field.
• 4-5 years of marketing and or content marketing experience.
• Experience developing and executing marketing strategies.
• Experience working with creative agencies, contractors and understanding of the creative agency process.

Preferred Education and Experience

• Masters in Business Administration
• News room, editorial, and content distribution experience
• Knowledge in CRE, DST, Tax and 1031 subjects are a plus
• Digital experience with social media, SEO and an analytic background
• Direct to consumer marketing experience in financial services or subscription products
• Financial domain experience

Additional Qualifications

• Ability to work independently; passionate about winning and results oriented
• Strong ability to collaborate across multiple functions
• Strong ability to manage multiple projects and initiatives simultaneously
• Strong customer focus and past achievements applying a customer mindset to shape communications