Content Marketer

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Headspring is a software engineering and development consultancy that believes there’s a better way - to build software, to work with clients, and to do business. And we know finding the better way starts with who you work with. As a Content Marketer you will work on exciting projects to expand our company's digital footprint, build awareness, generate leads, and be the voice of our brand value in market. The ideal candidate possesses a mix of strong communication skills alongside excellent writing and editing skills. You’re gifted with words, a grammar guru, creative, collaborative, and appreciate the value of a strong brand. You’ll make an immediate impact within our team and craft compelling content to tell the Headspring story.

Your Role on Our Team 

  • Write, edit, and proofread content across mediums including emails, blogs, testimonials, landing pages, case studies, webinar scripts, and articles
  • You cut through the noise, move audiences to act, and create stories and content experiences that matter to our audience
  • Optimize content for SEO, identity new keyword opportunities, and support long term SEO strategy
  • Manage all AdWords spend and optimization
  • Build and manage the company’s social media profiles and presence, including Twitter and LinkedIn
  • Collaborate with developers, project managers, and sales to produce relevant content. Working with SMEs, support the development of thought leadership pieces
  • Ensure all content is on-brand with consistent style, tone, and quality
  • Adhere to the content calendar. You’ll ensure we have a consistent flow of content to support robust programs to drive quarterly initiatives and demand generation goals
  • Embody the five tenets of Headspring company culture: Own Your Experience, Drive for Excellence, People are Valued, Honest Communication, and Passion for Learning and Growth

What You Bring to Our Team 

  • 3+ years’ experience as a writer, content creator or marketing communications
  • Exceptional writing and editing skills. You know what makes a great headline, you can craft a persuasive story, and you can create, curate, edit, and re-purpose
  • Proficient in Google Adwords and Google Analytics. Ability to manage the account and reporting to drive optimizations
  • Rock solid understanding of SEO writing. You optimize for readers, not just algorithms
  • Strong ability to guide the content creation process full lifecycle from ideation to creation to distribution
  • B2B marketing and technology experience preferred. Bonus for having worked in the software/consulting space
  • Experience with marketing automation platforms such as Marketo
  • Familiarity with platforms such as WordPress, Salesforce, social media monitoring, content curation, content syndication
  • The ability to adopt the style, tone, and voice of our business across all mediums
  • Self-starter and highly motivated individual
  • High attention to detail

Perks of Joining Our Team

Work hard, work well, and enjoy doing it - we'll take care of the rest! Our total compensation package includes competitive salaries, generous PTO, Retirement contribution matching, continuous education stipend, and excellent healthcare coverage with really low premiums. We invest in your career development with the tools and training you need, like our weekly lunch & learn sessions where teammates present on emerging trends in technology, software engineering, and consulting. Our employee referral program is unique too – not only do you receive an excellent monetary bonus when a referral is hired, but we match that bonus amount with donation to a non-profit organization of your choice, and then we do it all again at their one-year anniversary! And of course, our fully loaded kitchen will keep you fueled while you work side-by-side with other talented, committed, enthusiastic team members. At this point you’re likely not surprised to learn that we’ve won a lot of awards for being one of the Best Companies to Work for, but don't take our word for it - check us out on Glassdoor, LinkedIn, and Built in Austin!

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Location

We're located just north of the Arboretum with an easy commute from anywhere in Austin, and plenty of dining options just a short walk away.

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