Content Marketing Manager

| Austin

We are seeking a driven individual who loves writing, studies social media trends, and is excited about content creation, branding, and marketing. The ideal candidate is a bright, enthusiastic creative who is ready to help shape our brand voice, increase brand awareness, and generate customer leads for GoDaddy among franchisors and franchisees. Online marketing and lead generation skills are a plus. Sound like you? Then, you’ve come to the right place.

About the Team:

We are a newly funded “startup” organization within GoDaddy fully-focused on franchise networks and their unique marketing challenges. We’re working on a new solution that protects and amplifies the franchisor’s brand vision and strategy at the local, franchisee level across thousands of social media touchpoints -- blending brand compliance and local authenticity to power an exceptional online consumer experience. Using our proven "Do-It-For-You" delivery model, expert team, nationwide, professional photography network, and proprietary technology, GoDaddy will enable franchisors and their franchisees to protect their reputation and elevate their brand presence to win new customers.

About you:

  • You’re an experienced content writer and a natural storyteller with outstanding speaking, writing, and editing skills.
  • You have experience in both short- and long-form copy, particularly on social media and in email marketing.
  • You have a sharp proofreading eye with an enthusiasm for adhering to AP Style and the ability to catch copy errors big and small.
  • You like measuring data and understand both social media and industry trends.
  • You’re a highly-efficient multi-tasker who has excellent strategic vision and big-picture thinking.
  • You thrive in a fast-paced environment, take initiative and have the ability to coordinate several projects simultaneously.
  • You’re passionate about creating exceptional customer and consumer experiences through thoughtfully-written content.
  • You love developing new relationships, working with diverse groups of people, and are comfortable with interacting with executives.

What does it take to succeed our team?

  • 1-3 years of experience in content creation, copywriting, and/or content marketing.
  • Knowledge of branding, content marketing, lead generation, and online marketing strategies.
  • Experience with email marketing, especially with platforms like MailChimp and Marketo.
  • Skilled in Adobe Photoshop, Illustrator, and InDesign.
  • A drive to learn and a passion for and intellectual curiosity about the discipline of content creation, digital marketing strategy, and paid media, and how this fits under our corporate brand strategy.
  • Ability to work well under pressure with high expectations and a large workload through effective time-management, task prioritization, and organization.
  • Ability to work autonomously with strong judgment skills.

Responsibilities:

You will be an integral part of the team dedicated to serving larger franchise brands and multi-location businesses. Driving both our internal voice and external presence, you will establish a strong customer connectivity to our brand strategy. You’ll be leading content marketing initiatives that are prospect and customer-facing, while juggling multiple projects simultaneously, and will be a major contributor to bigger projects across teams and departments to grow our business line and ultimately help grow the company.

  • Drive all content marketing initiatives within the Franchise Division to drive traffic, engagement, and quality leads, that deliver sales and customer retention.
  • Develop and deliver an effective content marketing strategy that includes content categorization and structure, content development, distribution, and measurement, and plan to meet the business objectives at the lowest possible cost.
  • Develop a prospect and customer-facing blog, including creation and curation of blog posts that highlight team members, spotlight customers, and present insights for franchisees and franchisors to bolster our reputation and awareness in the market.
  • Perform ongoing analysis, measurement, and optimization of content marketing program
  • Deliver executive presentations on the content marketing program and results.
  • Develop and execute thought leadership pieces from initial copy development to asset production such as whitepapers, checklists/ tip sheets, and eBooks.
  • Develop and manage a webinar program to raise awareness of our services and generate leads.
  • Partner with Product Marketing to develop prospect and customer journey and touchpoints to increase sales and retention.
  • Support members of the Franchise Sales and Account Management Teams (and the Franchise Team as a whole) to promote events, workshops, and webinars through effective email marketing and original blog posts.
  • Support the Franchise Team through copywriting, proofreading, and copyediting external email marketing communications.
  • Compose and create external-facing marketing assets to generate warm leads, partnering with Franchise Sales and Product Marketing Team members.
  • Support teams across the organization to ensure alignment with brand style and voice for the Franchise Division.
Read Full Job Description

Location

600 Congress Ave. Suite 1200, Austin, TX 78701

What are Main Street Hub Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

All team members get three weeks paid time off, plus holidays, 100% paid medical, dental, and vision insurance for employees, and 50% of premiums paid for dependents, and a 401(k) plan. We also have an excellent gym membership plan.

We're in the heart of the city near tons of local businesses, and our offices are designed with our customers and our culture in mind. There are large open workspaces and no private offices making it easy for collaboration and transparency to thrive. And every day we are fueled by the full-service Houndstooth Coffee espresso bar.

We also offer endless snacks, fridges that are always stocked, and of course, we know our team loves the opportunity to have local beer on tap. All of these perks and benefits help us attract and retain outstanding colleagues, who will in turn do great work for our local business customers -- which is, after all, why we’re all here.

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