About Blackbaud:

Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundation, corporations, education institutions, and the individual change agents who support them. We work with over 40,000 organizations, helping them realize their goals, fund their missions, manage their operations, and develop long-lasting supporter relationships.  Our customers are passionate about making the world a better place, and we’re inspired by the opportunity to help them.

As a Content Marketing Manager in Faith Solutions at Blackbaud, your mission is to drive engagement with customers and potential customers at faith based organizations. The ideal candidate is self-motivated, and knows how to balance "thinking big" with "getting stuff done."  If you eat, breathe, sleep content marketing and have a passion for creating a content marketing strategy from the ground up, we’d like to hear from you.

The Content Marketing Manager is primarily responsible for developing and executing the content marketing and engagement strategy. This includes defining the buyer personas, developing persona insights, defining the buyer’s journey and developing the content strategy to engage those buyers.

Persona Definitions/Insights

• Obtain a deep understanding of buyers at churches and faith based organizations, including operational challenges, content consumption behaviors, and information requirements.

• Develop a keen understanding of the competition, industry influencers and decision makers.

• Identify topics of interest to the audience and its lexicon in order to feed downstream content creation and inform search engine marketing tactics and inbound marketing strategies.

Buyer’s Journey Maps & Calendar

•   Develop persona journey maps

•   Manage buyer’s journeys for each persona

•  Advise internal stakeholders (demand gen, marketing services, events, brand, customer success etc) on key buyer insights to inform campaigns, event presence, PR, and media placements.

Develop content strategy

• Build relationships with external faith decision makers, partners, and thought leaders to expand Blackbaud’s brand
• Engage with industry thought leaders to develop co-marketing relationships, expand Blackbaud’s thought leadership presence, and develop new and creative opportunities for collaboration
• Design and deliver content and thought leadership assets, in collaboration with demand gen, marketing services and PR, for all lead generation initiatives across multiple vehicles:  SEM, content marketing, tradeshows, seminars, webinars, calling campaigns, marketing automation programs, events, associations, and influencer groups

Content Activation

• Supply Web team with key buyer lexicon and collaborates on search engine keywords and portfolio categorization to ensure that site visitors receive appropriate content
• Monitor and assess how content is adapted by regional and field marketing to fit local market requirements, which should inform ongoing content strategy

KPIs

• Asset Coverage (Personas, Needs, Journey Stage)

• Asset Utilization (Views, Downloads)

• Asset Consumption by Persona

• Demand Funnel Conversion Rates

Experience and Skills

• 5-10 years of Content Marketing experience
• BS/BA required, MBA advantageous
• Strong problem solving, analytical and mental acuity
• Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences; writing samples required
• Proven influencing skills with leadership, working cross-functionally and with clients/prospects
• Self starter, creative thinker, excellent listener and communicator
• Strong affinity for sales team success, prior sales experience a plus
• Proven marketplace relationship building skills with industry influencers, pivotal clients
• Proven record of thriving in fast-paced and matrixed environment
Preferred
• Experienced with salesforce.com, Marketo, expert-level proficiency with MS Word, PowerPoint, and Excel
• Prior experience working with nonprofit software or services providers or faith based organizations
• Experience working for or volunteering with a nonprofit, especially faith based organizations

Why you’ll want to come work here: 

• Competitive salary (commission/bonus based on type of role), 4 weeks paid time off, great benefits (medical, dental, vision, FSA), 401K match
• Gift matching, volunteer for vacation program, and endless community involvement opportunities
• Named to Forbes’ Fast Tech 25 and Fortune’s Change the World List; we are growing and offer incredible opportunity for advancement
• Tremendous company culture and office perks as well as a new cutting-edge new headquarters completed in 2018

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter and Facebook.  

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.