Content Marketing Manager

| Austin
Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers in a more efficient and meaningful way. 
Plivo’s mission is to simplify business communications. Thousands of businesses around the globe including IBM, Workday, Godaddy, and Lifesize rely on Plivo to power their voice and SMS communications at global scale.
Founded in 2011, Plivo has over 180 employees across its US and India offices. Plivo is part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures. 
Plivo has been profitable for the past four years, an unusual milestone for companies of this scale. Plivo’s success has landed it among the leading, global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which is estimated to grow to $10.9 billion by 2022.
Plivo is expanding to Austin, TX. We are looking for a strong content marketing manager to plan and execute on our content strategy, which will have a heavy focus on account-based content designed to generate new prospects and advance existing opportunities. 
In addition to creating some content on your own, you will also act as project manager for a team of content creators to develop content tailored for specific, targeted accounts and work closely with the sales and product teams to identify communication needs for specific accounts.

Key Responsibilities

  • Plan and execute a variety of content marketing programs, with a heavy focus on account-based marketing, designed to drive credibility, value, and conversion among specific, targeted accounts and contacts
  • Personally create content and manage a group of third-party content creators to develop top-quality content pieces including blog posts, website/email copy, video scripts and storyboards, ebooks, customer case studies, thought leadership pieces etc
  • Proactively engage with the sales team to determine sales enablement needs, and work with product/solution marketing to develop tools, educational training, and value-add content
  • Own the publishing and distribution of content on Plivo’s owned media and 3rd party media outlets such as LinkedIn, Twitter, Capterra, G2 Crowd, etc
  • Develop and maintain an editorial calendar for content planning and production
  • Build and manage a content library
  • Manage a content marketing budget 

Experience

  • 3+ years in a high-tech, B2B content marketing
  • Strong understanding of the Sales-Marketing connection and the role of content in generating more qualified opportunities
  • Excellent writing, editing, and verbal communication skills (work samples may be requested)
  • Demonstrable skills in editorial planning and content program management
  • Solid experience creating and executing marketing campaigns using tactics that include video, long-form educational content, webinars, digital advertising, and social networking
  • Experience managing external resources such as freelancers or agency partners (or cross-functional internal resources)
  • Experience with marketing automation software and tools like Salesforce, Drift, and ABM software 

Attributes of the Ideal Candidate

  • Excels at and has a passion for story-telling in multiple formats
  • Scrappy, passionate marketer who is comfortable taking initiative and implementing programs without a blueprint
  • A “doer” who is excited to dive in and make things happen
  • Thinks strategically about goals and is meticulous about tracking key metrics
  • Likes working with others to solve problems and achieve goals 

Perks and Benefits

  • Ownership driven culture
  • Company-paid medical insurance
  • Health, vision and 401K benefits
  • Generous vacation policy

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Technology we use

  • Engineering
    • .NETLanguages
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • NODE.JSLanguages

Location

We’re occupying space in the oldest commercial building in Austin, the Littlefield Building. This building was also Austin’s first skyscraper!

An Insider's view of Plivo

What's something quirky about your company?

Almost all of our internal tools are named after Star Wars and Marvel characters!

Renu Yadav

Associate Director of Technical Support

How does the company support your career growth?

Plivo is focused on helping its employees grow personally and professionally. The majority of our leadership team has been promoted from within. We have an open-door policy, so interacting with various leaders daily has been a great way for me to learn and develop new skills.

Tommy Hansen

Talent Lead - Americas

How would you describe the company’s work-life balance?

Everyone believes what we are doing is critical for our customers, but no one forgets that we have families and friends outside of Plivo that are just as important. The team is understanding and supportive.

Chris McNeill

Senior Account Executive - Americas

What are Plivo Perks + Benefits

Culture
Friends Outside of Work
Eat Lunch Together
Daily Stand Up
Open Door Policy
Team Owned Deliverables
Team Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 99% of out of pocket expenses.
Life Insurance
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
We offer employees A parking subsidy.
Professional Development Benefits
Job Training & Conferences
Cross Functional Training Encouraged
Promote from Within
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