Content Marketing Manager – Austin, TX

Bungalo is revolutionizing the way modern home buyers search, tour, and close on homes. We empower home shoppers to tour anytime with our convenient mobile app and make submitting an offer easy with no-hassle, online offers. We stand behind the quality of our homes with a one-year home warranty and our industry leading Post Close Protection plan. We sell homes online and tackle the many challenges of innovating the outdated ways of home buying. 

Bungalo is seeking an experienced Content Marketing Manager to oversee the planning, production, and implementation of content across all owned channels including web, app, digital ads, in-home, social media, and press.
This role is responsible for translating business decisions and new service offerings into customer-facing copy, imagery, and collateral that our customers will easily understand, find delightful, and take action on. This role takes a holistic view of all Bungalo touchpoints and uses content to guide customers along our home buying experience, and re-engages existing fans/subscribers with relevant messaging, eye-catching imagery, and action-driving campaigns.

Bungalo is the consumer-facing home selling brand of Amherst. Amherst is revolutionizing the way U.S. real estate is priced, managed and financed in order to unlock opportunities for all market participants. Driven by data, analytics and technology, Amherst has a 20-year history of anticipating where the next risks and opportunities are likely to emerge and designing actionable strategies for investors to capitalize on opportunities across residential real estate, commercial real estate, and public securities. Amherst, along with its affiliates and subsidiaries, has more than 1,000 employees, $5 billion under management, and approximately $15 billion under advisement and oversight. In 2019, Bungalo sold its 250th home, and Amherst managed its 25,000th home. To learn more, please visit www.amherst.com

Our ideal candidate is strategy-driven, organized, and fast-moving with a robust track record of successfully translating business decisions into content. He/she is experienced in and enjoys the creative process of bringing content plans to life collaborating with in-house and freelance co-workers. He/she is comfortable managing the creative process and consistently brings content to the finish line by publishing on owned marketing channels and by working with other departments to release content in-app, online, and IRL at our homes.

This role is a steward of the brand’s look, feel, and voice, and is responsible for its delivery to our customers and fans.

Job Responsibilities:

• Translate business decisions & new service offerings into consumer-facing copy, imagery, and online/offline content experiences
• Execute the creation of content for use in Bungalo’s performance marketing & brand marketing strategies
• Translate go-to-market plans & marketing campaigns into briefs for our creative team to execute upon
• Coordinate marketing campaigns across owned & shared channels, while upholding brand consistency and a delightful customer experience
• Maintain the brand’s look & feel to ensure other departments and co-workers remain on-brand while tackling their objectives
• Write copy for all consumer-facing Bungalo outlets, including website, app, digital ads, video scripts, in-home material, and email
• Place & publish content on owned channels (blog, social, YouTube, LinkedIn), or in partnership with channel owners (web, app, email, digital ads, field marketing)
• Translate Bungalo’s brand calendar into actionable briefs for our creative team and manage their on-time delivery & publishing
• Take advantage of timely, relevant happenings with quick-turn creative executions that align with brand and business objectives
• Ideate and present new content opportunities (customer generated, partnerships, events) and run tests to question assumptions and take advantage of new channel opportunities
• Devise and track content KPI’s in collaboration with channel owners and analyze performance for continued improvement in driving channel objectives
• Identify opportunities, recommend optimizations, and adjust content strategy based on channel analytics, sales data, and team feedback

Desired Skills & Experience:

• 5+ years of experience in content development, ideally for consumer-facing brands
• Passion for content marketing and ahead of the curve in terms of learning about new channels, advertising strategies, and lead generation tactics
• T-shaped individual with deep skills in copywriting, but also graced with the professional skills of project management, collaboration, leadership, and ownership of results
• Experience working on cross-functional campaigns with touchpoints online, in-person, in-app, email, paid ads, and social
• Highly organized with an ability to manage multiple projects and prioritize activity based on impact and new business information
• Self-starter who is willing to roll up sleeves and do what it takes to execute plans
• High team and individual work standards; extremely high attention to detail
• Adobe Creative Suite or Sketch skills a plus

What We Offer:

Amherst (Bungalo’s parent company) is a privately held corporation headquartered in West Austin with beautiful views of Lake Austin and the Loop 360 bridge. The Bungalo division is based at WeWork on Barton Springs near the heart of downtown Austin and within walking distance of Lady Bird Lake.

• A competitive compensation package, annual bonus, 401k match
• Flexible PTO, 8 paid holidays
• Employer-paid benefits (medical, dental, vision, health savings account)
• Stellar colleagues with proven track records 
• Parking pass provided (parking located in the Palmer Events Center across the street)
• Free sodas, kombucha, cold brew, and snacks
• Monthly lunch stipends and breakfast tacos on Thursdays!
• Monthly/Weekly office events!

Bungalo is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.