Content Marketing Manager at Amherst

| Austin
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Content Marketing Manager – Austin, TX
 
Bungalo is revolutionizing the way modern home buyers search, tour, and close on homes. We empower home shoppers to tour anytime with our convenient mobile app and make submitting an offer easy with no-hassle, online offers. We stand behind the quality of our homes with a one-year home warranty and our industry leading Post Close Protection plan. We sell homes online and tackle the many challenges of innovating the outdated ways of home buying. 
 
Bungalo is seeking an experienced Content Marketing Manager to oversee the planning, production, and implementation of content across all owned channels including web, app, digital ads, in-home, social media, and press.
This role is responsible for translating business decisions and new service offerings into customer-facing copy, imagery, and collateral that our customers will easily understand, find delightful, and take action on. This role takes a holistic view of all Bungalo touchpoints and uses content to guide customers along our home buying experience, and re-engages existing fans/subscribers with relevant messaging, eye-catching imagery, and action-driving campaigns.

Bungalo is the consumer-facing home selling brand of Amherst. Amherst is revolutionizing the way U.S. real estate is priced, managed and financed in order to unlock opportunities for all market participants. Driven by data, analytics and technology, Amherst has a 20-year history of anticipating where the next risks and opportunities are likely to emerge and designing actionable strategies for investors to capitalize on opportunities across residential real estate, commercial real estate, and public securities. Amherst, along with its affiliates and subsidiaries, has more than 1,000 employees, $5 billion under management, and approximately $15 billion under advisement and oversight. In 2019, Bungalo sold its 250th home, and Amherst managed its 25,000th home. To learn more, please visit www.amherst.com
 
Our ideal candidate is strategy-driven, organized, and fast-moving with a robust track record of successfully translating business decisions into content. He/she is experienced in and enjoys the creative process of bringing content plans to life collaborating with in-house and freelance co-workers. He/she is comfortable managing the creative process and consistently brings content to the finish line by publishing on owned marketing channels and by working with other departments to release content in-app, online, and IRL at our homes.
 
This role is a steward of the brand’s look, feel, and voice, and is responsible for its delivery to our customers and fans.
 
Job Responsibilities:
  • Translate business decisions & new service offerings into consumer-facing copy, imagery, and online/offline content experiences
  • Execute the creation of content for use in Bungalo’s performance marketing & brand marketing strategies
  • Translate go-to-market plans & marketing campaigns into briefs for our creative team to execute upon
  • Coordinate marketing campaigns across owned & shared channels, while upholding brand consistency and a delightful customer experience
  • Maintain the brand’s look & feel to ensure other departments and co-workers remain on-brand while tackling their objectives
  • Write copy for all consumer-facing Bungalo outlets, including website, app, digital ads, video scripts, in-home material, and email
  • Place & publish content on owned channels (blog, social, YouTube, LinkedIn), or in partnership with channel owners (web, app, email, digital ads, field marketing)
  • Translate Bungalo’s brand calendar into actionable briefs for our creative team and manage their on-time delivery & publishing
  • Take advantage of timely, relevant happenings with quick-turn creative executions that align with brand and business objectives
  • Ideate and present new content opportunities (customer generated, partnerships, events) and run tests to question assumptions and take advantage of new channel opportunities
  • Devise and track content KPI’s in collaboration with channel owners and analyze performance for continued improvement in driving channel objectives
  • Identify opportunities, recommend optimizations, and adjust content strategy based on channel analytics, sales data, and team feedback
Desired Skills & Experience:
  • 5+ years of experience in content development, ideally for consumer-facing brands
  • Passion for content marketing and ahead of the curve in terms of learning about new channels, advertising strategies, and lead generation tactics
  • T-shaped individual with deep skills in copywriting, but also graced with the professional skills of project management, collaboration, leadership, and ownership of results
  • Experience working on cross-functional campaigns with touchpoints online, in-person, in-app, email, paid ads, and social
  • Highly organized with an ability to manage multiple projects and prioritize activity based on impact and new business information
  • Self-starter who is willing to roll up sleeves and do what it takes to execute plans
  • High team and individual work standards; extremely high attention to detail
  • Adobe Creative Suite or Sketch skills a plus
What We Offer:
Amherst (Bungalo’s parent company) is a privately held corporation headquartered in West Austin with beautiful views of Lake Austin and the Loop 360 bridge. The Bungalo division is based at WeWork on Barton Springs near the heart of downtown Austin and within walking distance of Lady Bird Lake.
  • A competitive compensation package, annual bonus, 401k match
  • Flexible PTO, 8 paid holidays
  • Employer-paid benefits (medical, dental, vision, health savings account)
  • Stellar colleagues with proven track records 
  • Parking pass provided (parking located in the Palmer Events Center across the street)
  • Free sodas, kombucha, cold brew, and snacks
  • Monthly lunch stipends and breakfast tacos on Thursdays!
  • Monthly/Weekly office events!
Bungalo is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
 
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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • HBaseDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • HadoopDatabases
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement

Location

Two offices around Austin at our HQ with beautiful views of Lake Austin in a modern office and our tech co-working space near Lady Bird Lake

An Insider's view of Amherst

What are some social events your company does?

Amherst is always participating in exciting events. From Dell Match Play to SXSW, Amherst engages in a variety of local events. We also host smaller events for employees such as summer BBQ's and happy hours. Nothing tops our holiday party, a true family celebration!

Austen

Director of Talent Programs

What projects are you most excited about?

I'm most excited about our Budget Revision Project! We were tasked with the challenge of moving a tedious process into a more user and mobile friendly system. This will allow the field teams to submit budget revisions from MSR Properties and have one system to manage the majority of their work. This excitement is why I love being a part of the team

Gage

Business Analyst

How has your career grown since starting at the company?

“At Amherst, I am able to work collaboratively with peers who have had years of experience similar to mine. The technology is current and evolving as the company grows. Therefore, my skills stay current and always improve.”

Stan

Senior Systems Engineer

How do your team's ideas influence the company's direction?

My team is expected to create new IP (Intellectual Property) through innovation in software, hardware, workflow process and data. Our goal is to build franchise value/shareholder value, solve difficult problems through creative solutions, and improve over-all efficiency that in turn makes life easier for all of Amherst

Todd

Chief Technology Innovation Officer

What are some things you learned at the company?

Within my first year, I have acquired solid enterprise-level knowledge in developing .NET applications by using Angular 4+, ASP.NET MVC, WPF, Entity Framework, and advanced SQL. We’re transitioning into ‘React’ apps that I'm excited about as it will add to my tech skills. I like that we have autonomy regarding the tech decisions in development

Ruchi

Software Engineer

What are Amherst Perks + Benefits

Amherst Benefits Overview

Competitive salaries
Choice of Mac or Windows hardware
Flexible vacation days, paid holidays, and work from home options
Medical, Dental, Vision, LTD, Life, EAP, and 401K with matching benefits
Stellar colleagues with proven track records
Free sodas, kombucha, cold brew, beer and healthy and unhealthy snacks at our Barton Springs WeWork location
Free lunch every day and breakfast tacos on Thursdays!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Amherst provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Our coworking space near Ladybird Lake is pet-friendly!
Relocation Assistance
We offer relocation assistance depending on location and position.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Time allotted for learning
Amherst. allows employes to set aside 50% of working hours for learning.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Competitive compensation and bonus program. Flexible PTO. Health, vision, dental and long term disability coverage. Paid maternity/paternity leave. Attractive office space. Training certifications assistance. Daily catered lunch and stocked kitchens. Monthly birthday celebrations. Casual work environment with regular team-building outings. Breakfast Taco Thursday.

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