Content Marketing Manager

| Hybrid
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Meet GetUpside:

We created GetUpside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the GetUpside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and dedication to inclusivity guide our team of more than 200 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. 

About the job:

As GetUpside’s Content Marketing Manager, you will develop and implement content strategies across the company, to increase our corporate online presence and improve B2B sales efforts. We’re seeking a passionate and creative content manager who loves technology and wants to grow their career at a company whose mission is to help rebuild brick and mortar commerce. 

What you’ll do:

  • Collaborate across functions to build and lead a content marketing strategy and editorial plan/calendar to meet business objectives, namely to drive brand awareness, sales enablement, lead generation, user engagement, and user retention
  • Develop a merchant-facing voice that is consistent with our brand voice, style, and tone
  • Track key market trends and competitive messages to influence the content creation strategy and create the necessary content to address key trends and competitive positioning with POVs, insights, proactive statements, strategic stories, etc.
  • Write and produce compelling and relevant content that drives thought leadership and product understanding through blog posts, whitepapers, case studies, infographics, merchant stories, videos, and more 
  • Manage a team of freelancers that support content creation 

What you need:

  • 5-8 years of professional marketing experience 
  • Bachelor’s degree or higher
  • Experience with the B2B tech space
  • Deep understanding of SEO and web traffic metrics
  • Self-starter work ethic, entrepreneurial personality
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to manage and supervise a diverse group of contractors and simultaneously work toward many company initiatives 
  • Customer-first attitude!

The Fine Print:

  • GetUpside employees are currently working from home during the COVID-19 pandemic. Once it's safe to return to the office, this role can sit at our Domain office on a hybrid schedule.
  • Notice to recruiters and placement agencies: This is an in-house search. Please do not submit resumes to any person or email address at GetUpside. GetUpside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At GetUpside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here, come join us!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • TerraformFrameworks
    • DynamoDBDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • InVisionDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • WebflowCMS
    • HubSpotCRM
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

11921 N Mopac Expy, Austin, TX 78759

What are Upside Perks + Benefits

Upside Benefits Overview

Health, vision & dental insurance
Unlimited vacation
Free lunch & snacks at the office
Employee stock option plan
Dog-friendly workplace

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Company-sponsored happy hours
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available

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