This is a 3 month contract position

RetailMeNot is expanding its Content Marketing efforts and is seeking a Content Marketing Specialist to join the team at our headquarters in beautiful downtown Austin. This position will allow you to grow your skill set in Content and Brand Marketing while assisting the team in the creation, optimization and distribution of content for RetailMeNot. You will play a key role in helping us execute our strategy to drive customer acquisition and customer retention while building brand affinity and loyalty. We are looking for someone with great energy, strong communication and writing skills, excellent problem-solving skills, a deep understanding of our target audience and an undeniable eye for detail.

Who You Are:

• You have a degree in Marketing, Advertising, Journalism, English or Communication
• You have 3+ years of experience creating B2C digital content
• You have experienced with developing SEO content strategies, keyword research and link-building
• You have working knowledge of content management systems (WordPress experience is a requirement), Photoshop and Google Analytics
• You are detailed with copy editing expertise and familiarity with AP Style
• You are a self-starter and also capable of staying on top of the latest industry trends
• You thrive in a fast-paced, collaborative working environment
• You are innovative with the drive to not only express ideas but act on them
• You have excellent organizational and time-management skills
• You have an interest in growing general marketing and advertising expertise

What You'll Do:

• Assist in day-to-day management of the RetailMeNot blog, including writing articles, editing content and images and uploading all to WordPress
• Brainstorm content topics and ideas for editorial calendar planning and assign pieces out to appropriate writers
• Work cross-functionally with departments like SEO, Social, Creative and PR on integrated content marketing campaigns to drive link-building and organic traffic goals
• Track and analyze key blog health metrics (e.g. traffic, time on page, bounce) and make content optimizations based on performance
• Act as your own copy editor and review content in the process of development
• Monitor competitor blogs and stay up to date on search trends to identify opportunities for organic traffic growth and page ranking
• Identify relevant sites and influencers that RetailMeNot would benefit from partnering with
• Develop content for specific target audience segments, new content verticals and to drive education and adoption of new savings tools
• Assist in marketing campaign planning and development of creative briefs
• Assist with influencer marketing campaign management and performance tracking
• Use audience attitudes and behaviors to develop insight-driven content
• Maintain Brand Health research reports
• Always create with the goal of helping people save money

Who We Are:

• We value diverse perspectives and believe this translates into stronger products and a better workplace
• We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
• We have lots of intelligent people to work with and learn from
• We will provide you with food, food and more food
• We believe in giving prizes, bonuses and recognition for doing what you love

RewardsWe offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following: - Competitive base & bonus packages; salary negotiable- Long Term Incentive Plan- Performance based rewards & recognition for your hard work and service- Very competitive benefits packages, including best-in-class parental leave- Open & flexible PTO- Cell phone & gym membership reimbursements- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week About UsRetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. U.S. Equal Employment Opportunity/Affirmative Action Information Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.