Conversational Marketing Manager
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Conversational Marketing Manager
We’re looking for a talented B2B marketer with technical expertise who can help us build and optimize Drift bots to create interactive, personalized experiences for prospects and customers.
What you’ll do in this role:
- Interact regularly with sales to understand the language they use to best sell the product then adopt and evolve this language for use in welcome messages, bots and emails.
- Live and breath company’s brand voice to ensure bots reflect this point of view in appearance and responses given.
- Leverage the Drift platform to create inviting calls-to-action, book qualified meetings for the sales team, route support questions to the Knowledge Base or existing support ticketing system and enroll contacts in email sequences from marketing automation system.
- Work within the marketing team to link emails to bots and Conversational Landing Pages, use bots to 'gate' content and set up email nurtures based on bots interacted with.
- Work with the ABM team to ensure target accounts are always greeted by assigned rep.
- Have an understanding of your company’s marketing and sales tech stack and the information that flows through it to be pushed into and pulled out of Drift.
- Have a clear understanding of what your conversion rates should be and how to leverage copy variations and other experiments to hit those metrics.
- Push edits and updates constantly to ensure that bots are providing the best experience on site for customers, prospects and the sales team.
Qualifications:
- 3 – 5+ years experience in marketing operations
- Understanding of company’s value proposition, lead qualifiers, best fit customer and personas
- Willingness to experiment – even if something doesn't work, be prepared to learn from your failures
- Experience rolling out conversational marketing platforms (like Drift) and sales engagement tools (like Outreach.io)
- Experience integrating chat tools with CRMs (like Salesforce.com) and marketing automation platforms (like Marketo)
- Ability to work across teams including marketing, sales, IT and operations
- Quick learner, always looking to embrace and master new technologies
- Ability to multitask and work independently, comfortable working in a fast-paced environment
- Bonus: Certified in Conversational Marketing
- Bonus: Experience with a company practicing account-based marketing
- Bonus: Development experience using APIs for chat, CRM and marketing automation
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