CRM, Email Marketing Specialist

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As a key member of the Consumer Marketing team, the Email Marketing Specialist at RetailMeNot will be responsible for developing, executing and analyzing email campaigns in collaboration with multiple teams.

This role is pivotal in helping RetailMeNot consumers engage with our products and save money on their purchases. Some or your day-to-day responsibilities will include execution and reporting of email marketing programs that support our affiliate partners and company objectives. It will require a deep knowledge of email marketing best practices, data segmentation, A/B testing and campaign analysis. 

Who You Are:

  • You have a Bachelor's Degree in business or marketing related field preferred
  • You have 2+ years of experience in online marketing, email marketing and/or digital project management
  • You have knowledge of enterprise email service providers such as Salesforce Marketing Cloud, Marketo or Adobe Marketing Cloud
  • You have excellent written and communication skills
  • You have basic knowledge of key digital marketing, and competitive metrics
  • You have proficiency in basic HTML for email
  • You have advanced Excel and data analysis skills, familiarity with SQL desired
  • You have strong organization skills and ability to handle multiple projects and tasks
  • You are a creative and analytical thinker with a strong attention to detail
  • You have the ability to thrive in a dynamic, fast paced team environment

What You'll Do:

  • Support CRM Marketing team with email campaign execution, management and analysis.
  • Own daily execution of email marketing campaigns that support our affiliate partners; including production, segmentation and QA of email campaigns to ensure accurate and error-free execution of content.
  • Coordinate and collaborate with the Operations and Sales teams to gather necessary assets for email campaigns.
  • Assist with the management of email messaging calendar and schedule adjustments.
  • Be the gatekeeper of brand/voice for marketing initiatives.
  • Develop and manage weekly, monthly ad hoc reports that highlight key insights and strategic findings. Report to key partners across departments and drive ongoing efficiencies in how metrics are pulled/analyzed.
  • Collaborate with Business Operations teams to build necessary reporting and maintain data integrity.
  • Understand and ensure email best practices are maintained.
  • Communicate and document project status and strategic recommendations.

Who We Are:

  • We value dynamic perspectives and believe this translates into stronger products and a better workplace.
  • We have a fun and upbeat environment where you are given a lot of responsibility and the freedom to make an impact.
  • We have lots of intelligent people to work with and learn from.
  • We offer a great open vacation policy.
  • We'll provide you with food, food, and more food.
  • We believe in giving prizes, bonuses, and recognition for doing what you love.

RewardsWe offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following: - Competitive base & bonus packages; salary negotiable- Long Term Incentive Plan- Performance based rewards & recognition for your hard work and service- Very competitive benefits packages, including best-in-class parental leave- Open & flexible PTO- Cell phone & gym membership reimbursements- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week About UsRetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. U.S. Equal Employment Opportunity/Affirmative Action Information Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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