Customer Lifecycle Marketing Team Lead, SMB

| Remote
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Atlassian can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. As our offices re-open, Atlassians can choose to work remotely or return to an office, unless it's necessary for the role to be performed in the office. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Job description
Atlassian is searching for a Customer Lifecycle Marketing Team Lead, SMB Upsell to lead a team of Customer Lifecycle Marketing strategists. Reporting to the Head of Cloud Customer Lifecycle Marketing, you will oversee our SMB monetization strategy focused on upgrading our Free and Standard customers to the next Edition for three core products: Jira Software, Confluence and Jira Service Management. You will be responsible for driving revenue while optimizing return on investment (ROI) by determining optimal market segmentation, managing budget, figuring out the appropriate program mix, forecasting, measuring, analyzing, and reporting on the impact to the business.
We are looking for a player-coach who not only executes in the trenches, but also coaches and develops an awesome team. You will build and maintain alignment and strengthen relationships across Marketing, Growth and Product. You thrive in funnel analytics and understand how to leverage in-product behaviors and marketing channels to deliver an automated and delightful ecommerce experience.
Sound like you? Read on..
In this role, you'll get to:
  • Oversee overall SMB Upsell team, strategy, programs and budget
  • Collaborate closely with Product Marketing, Performance Marketing, Growth and Customer Advocates to drive aligned strategies and achieve shared revenue goals
  • Collect data to measure and analyze ROI across all marketing channels
  • Partner with Marketing Operations to provide use cases to evolve our tech stack and improve our campaign capabilities
  • Join forces with Growth to test, learn and scale experiences that remove friction from the upgrade path in-product and on our site
  • Collaborate with members of the Product Marketing team to build a personalized 1:1 multi-channel strategy
  • Manage SMB Upsell budget including monthly forecasts, return on investment analysis, and recommendations for optimization
  • Present SMB Upsell strategy, updates and results to leadership
  • Leverage dashboard reporting and analytics partnerships to provide a complete picture of marketing performance

On the first day, we'll expect you to have:
  • Proven experience in team management with at least 6+ years of experience in B2C ecommerce or B2B Self-serve marketing
  • Experience driving revenue via ecommerce and customer journey mapping
  • Fantastic communication skills with and a great track record of working collaboratively and cross-functionally
  • A passion for metrics. You live for the data.
  • The desire to roll up your sleeves and do the dirty work to get the job done.
  • Past monetization experience a plus but not required

More about our team
Our Lifecycle Marketing team is responsible for growing customer engagement, usage and retention across our suite of products. This highly collaborative team works closely with technology and product marketing to build the customer communications platform, and lead our strategy on consistent customer experience across all channels. You'll join a world-class team that is passionate about providing our customers with an exceptional experience with our products and keep them coming back for more.
More about our benefits
Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.
More about Atlassian
Creating software that empowers everyone from small startups to the who's who of tech is why we're here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned-collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we're looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we're committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team .
Additional Information
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
If your experience looks a little different from what we've identified and you think you can rock the role, we'd love to learn more about you.
Learn more about Atlassian's culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub .
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Location

Atlassian believes the future of work is distributed and offers our people the flexibility to help them do what’s important to them. And with few exceptions, we hire people anywhere we have a legal entity as long as they have eligible work rights and sufficient team time zone overlap.

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Atlassian creates a culture that sees and understands employees as humans. We take time to celebrate how weird we all are, and it shows in the work we do.

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As the world gets eaten be software, Atlassian plays a foundational role: how do we help knowledge leaders articulate how business operates today? How do we engage 'visioneers' to help reimagine an analog process into something digital? And how do we ensure that we enable developers to be as productive and effective as possible?

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What are Atlassian Perks + Benefits

Atlassian Benefits Overview

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and drinks, ergonomic workstations, employer-paid insurance coverage for you and your family, pension and more.

We're a global company and each of our office locations also has its own unique perks and benefits. Some of our benefits vary slightly by location.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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