Customer Marketing Specialist, Partner Solutions at BigCommerce

| Austin
!Sorry, this job was removed at 1:50 p.m. (CST) on Friday, February 28, 2020

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast-growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

This role supports a key marketing initiative with company-wide visibility and influence. Rooted within the global experiential marketing function, this role has the responsibility to lead, in a collaborative and team-oriented manner, the holistic experience for the BigCommerce customer, with long-term visibility from initial contact as a prospect, through the initial buying journey and ongoing product adoption and growth. This marketer is passionate about understanding our customers and committed to successfully driving customer engagement, retention, and growth to help meet goals.

The focus for this position is on executing marketing campaigns targeted at driving adoption for tech partner products and solutions as well as optimizing campaigns to drive cross-sell leads. The position reports to the Director of Marketing.

What you’ll do:

  • Execute marketing programs designed at improving partner product adoption and retention, including content creation, outreach efforts and working closely with Strategic Business Development (SBD) and Partner Marketing teams 
  • Develop and execute scalable cross-sell marketing efforts to meet or exceed customer growth revenue targets
  • Develop and execute scalable tech partner program marketing efforts to meet or exceed customer growth revenue targets
  • Execute marketing programs to the base around product updates and changes including product announcements and new features
  • Create and execute marketing programs to target customers around Shipping, Payments and Omnichannel partner integrations
  • Create and launch educational based marketing programs for customer base around partner products and solutions
  • Partner with cross-functional teams including content, product marketing, and design functions to create compelling assets across the entire customer lifecycle 
  • Work closely with Cross-Sell, Product Marketing, Partner Marketing, SBD, Support and Sales organizations to identify and prioritize revenue generation and growth opportunities for the customer base
  • Refine integrated plans to optimize install base demand generation and communication efforts- such as Webinars, Customer Committee, Newsletter and Referral Programs
  • Work closely with Customer Success and Customer Reference marketer to provide guidance and prioritization for customer success stories and references.

Who you are:

  • Bachelor's degree with an emphasis on communications, marketing, business, or English preferred 3+ years of Marketing, customer management, or sales related experience (B2B a huge plus), or recent MBA graduate
  • Experience engaging with customers, driving customer engagement, growth and/or advocacy efforts
  • Experience marketing for SaaS technology and/or apps is a plus
  • Familiarity with demand generation principals and ability to analyze and measure program/campaign KPIs and ROI
  • Strong communication skills and comfort working closely with cross-functional stakeholders and customers
  • Previous experience writing short-form and/or long-form content a plus


Diversity & Inclusion at BigCommerce

We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that. Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in Local Community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Open Door Policy
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team Workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-Work Program Post Parental Leave
Company Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and Learns
Cross Functional Training Encouraged
Promote from Within
Mentorship program
Career mentorship is available.
Continuing Education Stipend
Online Course Subscriptions Available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

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