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Customer Marketing Specialist

What we do:
Cision (formerly TrendKite) is a leading global provider of software and services to communications and marketing professionals. Our flagship product, the Cision Communications Cloud, is an industry-leading comms platform that delivers best-in-class earned media monitoring and analytics, a comprehensive media and influencer contact database, newswire distribution, business results attribution capabilities, and much more.
This job is responsible for executing on customer marketing programs, as well as managing and engaging the Cision customer community (Cision City). Building a community of Cision advocates and fostering collaborative relationships to drive customer loyalty, increase customer education, cross-sell/upsell opportunities and increase retention.

What you'll do:

  • Manages activities to promote the long-term community vision for the brand and a roadmap to execute it. Promotes and mobilizes advocacy marketing opportunities
  • Develops and manages the Cision City community platform including but not limited to web development and optimization, moderating forums, creating challenges, sourcing content from Cision’s content marketing team, as well as providing discussion topics on professional development and industry trends. Champions continuous efforts to grow the Cision City community membership globally
  • Manages and executes key campaign activities including, but not limited to email communications, paid media, social media, customer events, etc.
  • Help set specific marketing strategies to engage and retain customers. Help create upsell opportunities for existing clients through marketing campaigns 
  • Compiles regular reporting on performance analytics, ongoing initiatives and project progress
  • Partner with the customer reference, sales and customer success teams to develop a database of customers to participate in other external endorsements 
  • Engage with customers to propose and execute on co-marketing commitments that are mutually beneficial and valuable to customers for both their individual careers and their business
  • Performs other duties as required

Here's what we're looking for:

  • Bachelor’s degree (or equivalent) in Communications, Public Relations or Marketing or a related field is required. SaaS or B2B industry experience is an asset
  • Minimum of 2-3 years of experience in Customer Marketing, Communications, or Community Management
  • At least 2 years of experience in global media organization within a similar role
  • Experience working cross-functionally to manage and execute customer programs that drive engagement, advocacy, revenue and retention 
  • In-depth knowledge of current marketing trends, practices and techniques
  • Advanced listening and verbal communication skills to understand stakeholder needs or problems and respond clearly and concisely
  • Strong project management skills including conceptualization, managing deadlines and objectives, and execution of plans
  • Ability to work independently and as a member of a team
  • Experience with some or all of the following platforms is an asset: Influitive, SalesForce and Eloqua (or other marketing automation platforms)
  • Working knowledge of communications platforms, specifically around distribution, media monitoring and media databases is an asset. 
  • Recruit and reward customers to share their experience by providing reviews on top third-party review sites like G2Crowd and TrustRadius, among others. Monitor customer reviews; respond to comments as needed; and work to increase our rankings

Why Cision?
Cision employs the brightest, most passionate folks in the tech industry. We’d love for you to join that group!
Cision's recent acquisitions of startups TrendKite and Falcon.io provided the company with additional innovative technology and a focus on user experience that sets the company's software apart from anything else in the comms industry. With these additional capabilities, the next generation Cision Communications Cloud platform delivers an improved user experience, more intelligent and interactive reporting, and better campaign execution for PR and comms teams.
By investing in our brand, our team, and our technology, we are leading a revolution in the PR and communications industry. We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.
Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud, visit www.cision.com and follow Cision on Twitter @Cision.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
EEO/AA employer M/F/D/V, 41 CFR 60–1.4

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases

Location

We are in the heart of Downtown Austin's burgeoning startup scene, directly across from the Capital Factory and a block away from Congress.

What are Cision (formerly TrendKite) Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Fully Stocked Fridge and Pantry- Quality lunch foods and snacks to keep you fueled
Friday Bytes and Bites- Company updates and awesome trainings for you.
Paid Parking- Worth its weight in gold in downtown Austin.

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