Data Analyst - Marketing

| Austin
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Q2 is seeking a Marketing Data Analyst to oversee our data processes and provide performance insights that will optimize customer engagements and support global business goals across multiple product lines and regions.

The Marketing Data Analyst is a highly cross-functional role, exploring both structured and unstructured data derived from multiple enterprise-class and LOB systems. This individual will help to enhance marketing impact by examining engagement and performance metrics, demographic and firmographic targeting, marketplace trends, and operational datasets via multi-variant statistical analysis to create actionable feedback and enhance program efficacy.

Success in this role will require strong strategic thinking, a solid understanding of analytical frameworks & quantitative modelling, attention to detail, effective communications and presentation skills, and a collaborative mindset. This person should be extremely detail-oriented, embrace multi-tasking, possess a thorough understanding of marketing and sales operations, terminology, and reporting, and have experience with systems, including Salesforce, Marketo, Bizible and data visualization tools such as Power BI.

RESPONSIBILITIES:

  • Partner with marketing and sales stakeholders to translate business KPIs into specific and measurable goals across multiple lines of business, product offerings and geographic regions.
  • Drive marketing analytics: attribution, campaign measurement, visitor site behavior and reporting.
  • Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making
  • Define and test analytical approaches and metrics strategies to uncover new customer insights.
  • Optimize the marketing/sales funnel by providing insights to identify new sources of demand, improve campaign efficiency, and increase lead conversion rate
  • Identify key success indicators and determine best practices for measurement and reporting
  • Manage the implementation of changes to the website experience to improve customer engagement and value metrics
  • Lead the creation and automation of dashboards, reports, and other data tools to support the goals of Marketing and Q2
  • Analyze the conversion funnel from capture through sales disposition (closed won/lost) as well as examine customer cross-sell and uplift, and attrition/defection patterns to optimize velocity and retention efforts
  • Make recommendations to existing processes, workflows, and campaigns based on the available data; solutioning for enrichment and hygiene options as needed

EXPERIENCE AND KNOWLEDGE:

  • Typically requires a Bachelor’s degree in business, marketing, analytics/business intelligence, statistics, computer science and a minimum of 5 years of related experience; or an advanced degree with 3+ years of experience; or equivalent related work experience
  • Functional Skills: ETL, Data Collection and Exploration, Data Mining, Model Development, Feature Engineering, Data Visualization, Statistics (A/B Testing), Machine Learning
  • Technical Skills Required: MySQL, R, Python, PowerBI, advanced Excel
  • Excellent technical skills, creativity, analytical abilities, and strong communication skills
  • Sound knowledge of marketing and sales principles, strategies, and theories
  • Experience working in data visualization tools such as Power BI, Bizible, Domo, Tableau, or similar tools
  • Experience with Marketo, Salesforce, and Google Analytics reporting
  • Must be an energetic self-starter who works well independently and in team settings
  • Must be flexible and able to adapt to change in a fast-paced environment

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • ConfluenceManagement
    • TrelloManagement
    • WrikeManagement

Location

Our HQ is in North Austin, near Lakeline Mall area with easy access to multiple highways and the Toll road.

An Insider's view of Q2

What are some social events your company does?

We host a variety of fun events appealing to our community of interest groups, ranging from an annual Dodgeball tournament benefiting JDRF Austin, to celebrating Diwali, to quarterly culture events following our townhalls that include something for everyone!

Kelley

Sr. Community & Culture Champion

How has your career grown since starting at the company?

I started on Helpdesk, after 2 years got training and certification as Salesforce Administrator, now working in that role at Q2.

Andy

Salesforce Admin.

How would you describe the company’s work-life balance?

I had no idea when I decided to come to Q2 how much fun working here would be. While we work hard to drive big results, we also find opportunities to have a great time. This is the first work environment where I truly feel that I have found a supportive work family.

Taylor

HR Business Partner

What are Q2 Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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