Demand Gen Marketing Operations Manager

The ideal person for this role gets excited about integrations, content mapping, and flow optimization. You're not afraid to dig into the data and think of yourself as a problem-solver. You love trying new tactics/techniques, while being sensitive to providing customer/prospect value in each touchpoint. You have a creative mind with an eye for detail and love of metrics. You are an innovative thinker and action-oriented "do-er" with team mentality. You are eager to learn and make an impact on a growing organization in a dynamic, fast-moving, fun environment. A passion for data analysis and creating predictable, repeatable outcomes is embedded in your DNA. You will ensure that no lead is left behind, every marketing touchpoint is attributable, our technology systems work together seamlessly, our money is spent wisely, and that we operate in a coordinated way in the market. You intuitively know how to convert and what levers to pull to optimize conversions.

In this role, you will:

● Ensure data accuracy in HubSpot and Salesforce (and the back-and-forth flow of information)

● Optimize usage of HubSpot with regards to lead capture, segmentation, lead nurturing, scoring, integration setup & maintenance

● Help develop scalable solutions for lead generation, marketing qualification, sales handoff and revenue attribution

● Provide guidance for metric reports on marketing and sales activities and effectiveness and business impact

● Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

● Identify marketing funnel improvement areas, and develop process/engagement solutions with the marketing and sales team

● Partner with sales ops to identify proper SFDC structure and requirements to ensure proper tracking of campaigns and measurement of marketing contributions to business goals

● Be the expert on all things marketing technology including a strong understanding of how to build a technology stack that fuels efficiency

● Evaluate, implement and manage marketing technology systems that relate to lead generation, attribution, funnel conversion and other processes

● Lead database lifecycle marketing and reporting efforts including monitoring and analyzing lead scoring, database health and churn propensity

● Source alternative ways to acquire and enrich data to maintain a rich but clean database

Knowledge, Skills, and Abilities

● 5+ years of marketing automation and operational experience as a power user/admin in Marketing Operations or similar department

● HubSpot marketing platform expert (HubSpot Marketing Software certification preferred)

● Deep experience with Salesforce, including advanced report-building skills (certification preferred)

● Email marketing strategy experience, along with template building capability

● Proven track record in a fast-paced environment and ability to manage multiple projects across marketing and sales

● Data-driven mindset and analytical skills to isolate patterns, trends, or flags to make business-improving decisions

● Strong project management and organizational skills, with the ability to take ownership of managed initiatives

● Cross-functional communication skills, with the ability to work collaboratively on key projects

● Technically capable, excellent communicator, and a desire to improve processes

● Highly organized and autonomous, but also collaborative and able to work cross-functionally

● Possess a high degree of initiative, self-motivation, and resourcefulness

Tools/Technology Used:

Primary

● HubSpot marketing platform

● Salesforce.com

Secondary

● WordPress

● Google Analytics 360

● Salesloft

● LeanData

● Bizzabo

● Clearbit, or similar data enrichment vendor

● Zendesk

● Wistia

● GoToWebinar

● Asana

● Slack

Hiring manager: Jeannette Grand; [email protected]

About WP Engine

WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine's combination of tech innovation and an award-winning team of WordPress experts are trusted by over 90,000 companies across 150 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland and Brisbane, Australia.