Demand Generation Manager

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Overview

Vyopta is seeking a Demand Generation Manager to play a pivotal role in growing leads and sales at Vyopta.  Reporting to the Senior Demand Generation Manager, we are looking for a well-rounded marketer looking to take their skills to the next level in a rapidly growing technology company. 

In this role, you will work closely with the marketing and sales teams to get Vyopta’s message to our target audience, generate qualified leads, and optimize the performance of our campaigns.  In addition, you will help nurture existing leads to keep them engaged with Vyopta until they are ready to buy. Finally, you will work on a wide range of campaigns from on-line to field events.

Vyopta is a leading provider of collaboration monitoring, analytics, and insights solutions.  Our products are used by many of the largest enterprises around the world across many industries including financial, technology, healthcare, higher education, and government.

If you thrive in a fast-paced team environment and want to learn a tremendous amount and make a meaningful impact, Vyopta is the place for you.

Responsibilities

  • Execute lead acquisition campaigns including online (e.g., email, retargeting, social, SEO, content-syndication) and off-line (e.g., trade shows, local events) programs

  • Execute and optimize our email campaigns, lead nurture, and newsletter programs

  • As needed, produce content that can be used to drive demand generation programs (e.g., email copy, landing pages, ad units, blogs, ebooks, etc.)

  • Work closely with sales, especially our virtual (inside) sales team, to optimize the performance of campaigns and help them be more successful 

  • Work with the Senior Demand Generation Manager and sales to improve campaign reporting and optimize how we use SalesForce.com and marketing automation tools.

  • Provide ad hoc analytical support for a variety of sales and marketing tasks including lead list development and enrichment, lead distribution, etc.

Requirements

  • BA/BS degree

  • 1-2 years experience developing, executing, and measuring B2B demand generation campaigns (email marketing, webinars, lead nurture, SEM, SEO, social, etc.)

  • Salesforce.com and marketing automation (e.g., Pardot, Marketo, Hubspot) expertise

  • Excellent writer and communicator

  • Strong analytical and quantitative skills to optimize campaigns, develop improved reporting, and conduct ad hoc analytical projects

About you

  • Positive, can-do attitude
  • Self-Demand directed and professional

  • You know how to work in startup mode. You’re able to remain adaptable, flexible, and work cross-functionally and be comfortable with ambiguity

  • Passion for sales and marketing.  

  • Hungry to develop your career and be world class at what you do.

Benefits

  • Mission-driven, values-based tech startup culture

  • 100% company paid individual medical & dental insurance coverage

  • 401(k) 

  • Market competitive compensation packages

  • Flexible PTO and sick, plus holidays

  • Fun and casual office environment located on the Barton Creek Greenbelt

  • Office amenities include a pool table, co-working and lounge areas, and snacks! 

  • Free office parking

  • Weekly bring your dog to work day

  • Lunch and learn opportunities for continued education and career development

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