Demand Generation Manager

| Austin

Who we're looking for:

Modernize is looking for someone with a very particular set of skills to become its next Demand Generation Manager. This person is a master of marketing automation systems. She has a track record of designing, executing, and iterating on B2B marketing campaigns through multiple channels, and is as comfortable writing case studies as she is creating email nurture campaigns or running trade show booths. She has a love for learning new skills and a can-do attitude with no expectations of hand holding. 

The right candidate for our next Demand Generation Manager is also a solid project manager and detailed-oriented to a fault. She seeks to improve her content and campaigns through an ongoing dialogue with Sales and is a great listener. She has zero trepidation about talking to prospects, whether on the phone or at trade shows. She has a team spirit. She has a competitive nature. She loves winning.

What you will do:

  • Be master of our Eloqua instance. Own our marketing automation data flows 
  • Know our customer journey inside and out. Create campaigns that help move customers through each stage 
  • Design, launch, test and optimize email campaigns, both to new prospects and old leads and customers 
  • Own the relationship between Sales and Demand Generation. Solicit feedback from the Sales team on what is working and what’s not, and use that feedback to drive improvements in our marketing messages and content 
  • Be the point person for B2B content 
  • Develop a content strategy that leverages our buyer’s journey to pique our prospects’ interest, convince them we are worth talking to, and eventually worth buying from. Develop that content yourself or through management of outside resources 
  • Own sales collateral. Keep your ear to the ground on where Sales could use new assets and work with Design to prioritize them by impact/effort and deliver them 
  • Execute our trade show strategy, including logistics, booth setup, communication strategy, and ROI analysis 
  • Develop a social marketing strategy that fits with our overall marketing strategy and own the execution of marketing through our profiles 
  • Manage press relations through our PR firm 
  • Bring to the table ideas for new lead acquisition channels, and be ready to learn how to launch test campaigns in them 

Who you are:

  • BA/BS degree 
  • At least 3 years experience in B2B marketing, working hand in hand with a sales team, preferably with some SMB experience 
  • Excellent writing skills 
  • Creative content creator. Has made some combination of case studies, infographics, videos, or blog posts that have driven/accelerated pipeline for her sales team 
  • Power user of Marketing Automation Systems (Eloqua preferred, but not required) and Salesforce 
  • Capable of designing emails in a MAS 
  • Strong analytical skills; a core belief in data-driven decision making
  • Great project management skills. Can drive multiple initiatives involving multiple stakeholders at once 

Bonus Experience:

  • Trade show logistics and booth experience
  • Experience using testing tools
  • Experience in Adwords, Facebook ads, LinkedIn ads a plus, but not required


Modernize is an equal opportunity employer and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • HTMLLanguages
    • CSSLanguages
    • SASSLanguages
    • jQueryLibraries
    • PreactLibraries
    • VueJSLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • EloquaEmail
    • MarketoLead Gen

Location

We are located in the heart of downtown Austin, right up the street from the capital with a rooftop patio overlooking Congress Ave.

An Insider's view of Modernize

What's something quirky about your company?

One of our core values is "Authentic, fun, and a little weird". Our employees here at Modernize are celebrated for their diverse backgrounds and experiences that make them each uniquely valuable to our company as a whole.

Christina Wells

Director of People Operations

What does your typical day look like?

Getting the opportunity to work on strategic projects and build projects from scratch. It's always really exciting when your executive team puts that level of faith in you to work a project from nothing to something very impactful to the business.

Ryan DuCharme

Enterprise Sales Director

How has your career grown since starting at the company?

Modernize gives all employees an opportunity to develop and grow at a pace that suits them while encouraging us to design our own path. I was hired as an Account Manager and showed interest in wanting to learn more on the marketing side, so they created a role for me and helped with the transition. A year later I couldn't be happier.

Barry James

Email Marketing Associate

How do you make yourself accessible to the rest of the team?

I foster an open environment where both problems and solutions can be openly discussed. I embrace a management philosophy called Radical Candor which encourages the team to care personally and challenge directly. By putting Radical Candor at the forefront of our team culture, we bypass non-productive behavior while focusing on growing Modernize.

Alan Godfrey

EVP Corporate Development/Customer Success

What’s the vibe like in the office?

It’s easy to cite that Modernize is stellar for our puppy policy, catered lunches, and unlimited PTO, but it is our culture that truly sets Modernize apart. Employees are thoughtfully set up to thrive and grow in our creative, collaborative, quirky community.

Cassie Morien

Senior Content Strategist

What are Modernize Perks + Benefits

Modernize Benefits Overview

The Modernize family is aware of just how much value each of our employees brings to our company. Because of this, we want to take care of our employees in return. We offer a plethora of perks and benefits to not only ensure our employees feel taken care of but also to create a fun and dynamic work environment that keeps them excited to come to work every day!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 10 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches 3 times/week
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
$100 tax free monthly parking stipend
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Flexible Open PTO. FREE Food! Kegs on Every Floor. Catered Lunch 3 times/week. Flexible Hours. Company outings & Family Events. Full Shower Facilities. Career Development Focused.

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