Demand Generation Manager

| Austin

Rapid7 is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 7,400 customers across 120 countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

The Opportunity 

Rapid7 is looking for a Demand Generation Manager to support our Central Sales and Business Development teams based in Austin, Texas. Reporting to the Senior Director, Americas Growth Marketing, you will be a key member of the Growth Marketing team and a critical partner to Sales and other cross-functional teams. Growth Marketing at Rapid7 is a unique blend of science and creativity. With a passion for analytically-driven marketing and a desire to blaze new trails and challenge convention, you’ll translate our global mission, vision and innovation into scalable growth initiatives that resonate with customers and deliver out-sized results. This is a highly visible role with substantial ability to directly impact Rapid7’s market success.

Essential Responsibilities 

  • Develop and execute a growth marketing strategy and program to support our customer acquisition goals 

  • Build and scale an account-based marketing program to target and engage the accounts our sales team have prioritized

  • Work closely with sales to track account engagement and ensure alignment between the two groups

  • Drive attendance to our field events through an integrated promotional campaign

  • Work with our key channel and technology partners in-region, building and executing on joint go-to-market plans

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

  • Monitor and communicate campaign performance so we know what’s working, what’s not, and how we can best beat our goals. You’ll ensure we have detailed insight into all funnel metrics and ROI across every acquisition channel

Job Requirements 

  • 4+ years of experience in a similar role, with a background in SaaS-style products and technology preferred

  • Demonstrated ability to deliver data-driven insights and storyline to internal stakeholders

  • Be an innovator - continually seek fresh thinking and approaches, and be prepared to challenge convention

  • Highly customer focused and orientated

  • Strong analytical background, naturally inquisitive and always seeking answers

  • High degree of emotional intelligence, with the ability to facilitate and influence change

  • Excellent communication skills with the ability to communicate complex ideas and analysis, simply and visually

  • Proven ability to operate effectively in a fast-paced, entrepreneurial company in which cross-functional teamwork and initiative are musts

  • Collaborate effectively with stakeholders across the organization

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Location

Rapid7 is conveniently located in downtown Austin, with plenty of restaurants, bars, and public transport close by.

An Insider's view of Rapid7

What’s the vibe like in the office?

Has all the perks of a startup but well structured, goal driven, and supported growth as an employee from start to finish. Several places to relax or wind down after a call, and working in one of the most iconic buildings downtown. Welcome to the Austin office!

Chris

Senior Business Development Representative

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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