Demand Generation Manager

| Austin | Hybrid
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Rapid7 is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 7,400 customers across 120 countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

The Opportunity 

Rapid7 is looking for a Demand Generation Manager to support our Central Sales and Business Development teams based in Austin, Texas. Reporting to the Senior Director, Americas Growth Marketing, you will be a key member of the Growth Marketing team and a critical partner to Sales and other cross-functional teams. Growth Marketing at Rapid7 is a unique blend of science and creativity. With a passion for analytically-driven marketing and a desire to blaze new trails and challenge convention, you’ll translate our global mission, vision and innovation into scalable growth initiatives that resonate with customers and deliver out-sized results. This is a highly visible role with substantial ability to directly impact Rapid7’s market success.

Essential Responsibilities 

  • Develop and execute a growth marketing strategy and program to support our customer acquisition goals 

  • Build and scale an account-based marketing program to target and engage the accounts our sales team have prioritized

  • Work closely with sales to track account engagement and ensure alignment between the two groups

  • Drive attendance to our field events through an integrated promotional campaign

  • Work with our key channel and technology partners in-region, building and executing on joint go-to-market plans

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

  • Monitor and communicate campaign performance so we know what’s working, what’s not, and how we can best beat our goals. You’ll ensure we have detailed insight into all funnel metrics and ROI across every acquisition channel

Job Requirements 

  • 4+ years of experience in a similar role, with a background in SaaS-style products and technology preferred

  • Demonstrated ability to deliver data-driven insights and storyline to internal stakeholders

  • Be an innovator - continually seek fresh thinking and approaches, and be prepared to challenge convention

  • Highly customer focused and orientated

  • Strong analytical background, naturally inquisitive and always seeking answers

  • High degree of emotional intelligence, with the ability to facilitate and influence change

  • Excellent communication skills with the ability to communicate complex ideas and analysis, simply and visually

  • Proven ability to operate effectively in a fast-paced, entrepreneurial company in which cross-functional teamwork and initiative are musts

  • Collaborate effectively with stakeholders across the organization

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located in downtown Austin, with plenty of restaurants, bars, and public transport close by.

An Insider's view of Rapid7

What’s the vibe like in the office?

The vibe of the Rapid7 Austin office is a perfect mix of energizing and inviting. Our vibrant office design, diverse team makeup & monthly events keep the space buzzing! There is definitely a more laidback attitude here in Austin and I feel our office perfectly embodies that while still being a space where we can come to get amazing work done.

Cass

Customer Success Representative

What are some things you learned at the company?

It’s not just the customer who benefits from the culture of compassion. Internally, Rapid7 employees look out for each other and work together to solve problems. Oftentimes, this ends up helping all parties.

Becky

Senior Director, Customer Success

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Mandated unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Diversity employee resource groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring practices that promote diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Our employees receive unlimited hours per year of paid volunteer time.
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Variable.
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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