Demand Generation Manager at LogicMonitor
About Us:
What You'll Do:
The Demand Generation Manager will develop a variety of integrated marketing programs to build awareness and drive lead acquisition for LogicMonitor in an effort to meet or exceed pipeline goals. Such programs will include a variety of always-on nurture campaigns, net new logo acquisition programs, account-based marketing, and installed base expansion programs. This role will work cross-departmentally to support optimization of our marketing-sales automation instances, while also ensuring that campaign workflows support company lead flow tracking efforts.
This role will deliver ongoing KPI reports tied to each marketing program and will use those reports to recommend future program investments that contribute to pipeline. The right candidate will have proven success growing pipeline across multiple audience segments and creating new revenue streams for similar software technology companies.
Here's a closer look at this key role:
- Execute high quality, global marketing programs with a measurable impact on lead generation, lead nurturing, and sales pipeline
- Leverage a broad mix of marketing programs to generate demand, including integrated multi-touch programs, event marketing, direct marketing, and web marketing
- Maintain and expand the orchestration of drip nurture campaigns to deliver a steady stream of leads to the sales organization
- Proactively drive campaign sales enablement and follow-up of leads to increase pipeline opportunity and show program ROI
- Create compelling offers that nurture prospects and customers throughout the various stages in the sales cycle
- Take on and manage additional specialized programs to support marketing business needs
- Measure marketing program success and report on program metrics
- Manage quarterly budget against relevant marketing programs
What You'll Need:
- Bachelor’s degree required
- 4+ years of demand generation marketing experience, B2B experience preferred
- Baseline knowledge with marketing and sales automation tools preferred
- Experience managing multiple marketing channels
- Proven ability to excel in a dynamic, fast-paced environment
- Strong project management skills with attention to detail and a desire to meet/exceed deadlines