BigCommerce, named a 2021 "Best Place to Work" in Austin, is looking for a Demand Generation Marketing Specialist to drive marketing programs focused on new merchant acquisition B2B. This individual has a passion for supporting integrated, omnichannel campaigns; with a results and data-driven mentality. This role will support demand generation managers and will primarily be focused on execution.

The preferred candidate is a driven, forward-thinking marketer who can quickly gain a deep understanding of our buyers’ journey and turn that into delivering the right message to the right buyer at the right time.

• Support campaign execution for new merchant acquisition with the goal of generating demand and meeting or exceeding pipeline and revenue targets
• Complete certain programs and projects end-to-end underneath a broader campaign framework led by demand generation managers
• Use data and insights to recommend campaign content and tactic mix, and then collaborate cross-functionally to drive daily execution and optimization on these programs
• Work with content syndication programs; provide paid media and other project management support, conduct data analysis and performance updates, support P.O. and invoice tracking, and fulfill other responsibilities as needed
• Ensure accurate tracking of campaigns with the help of Revenue Operations, assist demand gen managers with campaign reporting and analysis, and work cross-functionally to identify gaps and make recommended optimizations
• Use a process of testing to prove hypotheses and recommend performance optimizations
• Build excellent working relationships with colleagues and the broader team
• Cultivate an environment of partnership, openness, creativity, and continuous improvement
• Tackle ad-hoc projects as needed
• Closely collaborate with shared services teams to plan, complete and optimize on an integrated campaign strategy
• Monitor multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity

• 1+ years of demand generation marketing experience, preferably at a SaaS, ecommerce or other subscription-based company
• Proven success in a supporting role regarding end-to-end campaign design, rollout, and project management
• Experience in audience analysis, messaging, content and journey mapping, program development, and measurement a plus
• Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix
• Proactive, self-starter with ability to take ownership of projects
• Proven ability to build close alignment and collaboration with other teams
• Experience with Salesforce, Marketo, JIRA, Tableau, and Google Analytics preferred
• Bachelor degree in Marketing, Communications, or similar field preferred
• Excellent time management skills
• Maintain knowledge of digital marketing standard methodologies