Bonterra
We help the people who make social good possible drive more impact for more people, in less time.

Demand Generation Specialist

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Who We Are:

Mission focused and results oriented! Social Solutions' main purpose and software solution (SaaS) helps some of the most vulnerable human beings in our society. Our software for Nonprofits allows them to spend less time on compliance and funder reporting and more time on ensuring the effectiveness of their service programs for the people who rely on them. Since our software was designed by direct service workers for direct service providers, it also helps them to demonstrate impact to stakeholders. Our team is comprised of some of the most talented people who want to be a part of making a difference.

Who You Are:

Social Solutions is on the lookout for a dynamic demand generation specialist to help us build, optimize, and nurture our marketing funnel. You will play a critical role in our efforts to attract site traffic, convert traffic into new leads for the business, and optimize the way we accelerate prospects through the funnel. We need someone to think with conversion-centered perspectives, while simultaneously acting as the biggest advocate for our existing contacts list. You will help the team get more people into the funnel as well as nurture leads to close those existing contacts and new leads into customers, the latter of which your marketing and sales leadership will help you accomplish.

Rather than full, mass email blasts, we want you to understand the right nurture tracks to provide incremental value and nudge our leads towards sale in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails.

Responsibilities:

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Assist in optimizing our marketing automation and lead nurturing processes through email, content, and social channels.
  • Optimize the lead-to-customer conversion rate and increase funnel efficiencies.
  • Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • A/B test and continually measure the performance of these conversion assets.
  • Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company.
  • Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.
  • Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
  • Create and implement new projects and creative ideas that help improve customer conversion rates.
  • BA/BS degree or equivalent work experience.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Proficiency in marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both written and verbal form).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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What are Bonterra Perks + Benefits

Culture
Volunteer in local community
Receive up to 8 paid hours per quarter to volunteer with a non-profit organization of your choice.
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Bonterra employees are encouraged to work with their manager to establish a schedule that works both for them and for the business.
Remote work program
All employees will work from home will be until June 1st, 2021. Optional/reservable work from office is available.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Dependent Care FSA allows you to set aside up to $5,000 per plan year to cover expenses such as day care, after-school programs, and mroe so you and your spouse can work or go to school.
Disability insurance
Our benefits include short and long-term disability, as well as $50K of coverage provided by the company for employees.
Dental insurance
We pay 100% of medical insurance for employees. Dental and vision is free for employees and family. We offer an HSA match for employees and family.
Vision insurance
We pay 100% of medical insurance for employees. Dental and vision is free for employees and family. We offer an HSA match for employees and family.
Health insurance
We pay 100% of medical insurance for employees. Dental and vision is free for employees and family. We offer an HSA match for employees and family.
Life insurance
Our benefits include short and long-term disability, as well as $50K of coverage provided by the company for employees.
Pet insurance
Wellness programs
Our Wise and Well program offers monthly events incorporating physical, intellectual, emotion, financial and social well-being – like chair massages, financial planning workshops, and happy hours.
Mental health benefits
Financial & Retirement
401(K)
We offer a 401K match to help our employees invest in their future retirement.
401(K) matching
Social Solutions' 401(K) retirement plan matches 50% of an employee's contributions up to 3% of their annual base salary.
Performance bonus
Many individual contributor roles at Social Solutions are eligible for an annual performance bonus. Bonuses are based on a percentage of the employee's salary and are paid during performance reviews.
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
We recognize the importance of bonding with a new baby, so new parents receive paid off for both birthing and non-birthing leave.
Family medical leave
Bonterra will provide up to 12 weeks of unpaid, job protected leave to eligible employees for a variety of reasons.
Vacation & Time Off Benefits
Unlimited vacation policy
To enhance our work hard, play hard culture we offer a Flexible PTO policy which means that employees are able to take as many days off as they need, provided they have pre-approval from their manager
Paid volunteer time
Bonterra provides each employee with 8 hours of paid volunteer time per quarter. Employees are encouraged to volunteer with an organization of their choice.
Paid holidays
Social Solutions offers all employees 9 paid holidays.
Paid sick days
Bonterra employees are able to take paid sick days as a part of our Flexible PTO policy.
Office Perks
Company-sponsored outings
Bonterra has an annual summer party and a holiday party for all employees and a guest. Past parties have included a casino night, a shrimp boil, and of course eating BBQ.
Company-sponsored happy hours
We work hard and we play hard. Bonterra hosts happy hours once per month either in our office break room or at a local bar.
Onsite office parking
We recognize that Austin isn't known for it's public transportation, so we have on-site parking for all employees.
Recreational clubs
Bonterra offers a variety of groups for employees to join that range from sports leagues to breakfast clubs and book clubs.
Home-office stipend for remote employees
Onsite gym
Our building, Braker Point, is currently building an onsite gym.
Professional Development Benefits
Job training & conferences
We offer a 2-Day New Hire Orientation, monthly professional development training, a High Potential program that accelerates growth of our top talent, and the LEAD program which is offered to managers.
Tuition reimbursement
Bonterra offers $1,500 per year toward role related graduate and undergraduate programs or $500 per year for continued education courses.
Promote from within
Continuing education stipend

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