Demand Generation Specialist

| Austin
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SparkCognition is an award-winning developer of enterprise-scale AI solutions that allow organizations across industries to predict future outcomes, automate processes, and prevent cyber-attacks. We do this for some of the biggest brands in the business by allowing them to analyze, optimize, and learn from data, augmenting human intelligence and delivering a better, safer, and more sustainable bottom-line result. The company is venture-backed, with a marquis client list, world-class board of directors, and globally recognized advisors, and has experienced exceptional growth (CAGR 100%+) since its inception in 2013.
We are looking for a driven, reliable team member to help develop and drive demand generation and digital marketing programs. The Demand Generation Specialist will use a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns. We need someone who has solid, proven success in email marketing, content marketing, paid media, social media, web, SEO, and marketing automation.
Our ideal person will monitor, analyze, test, and continually refine all components of campaign life cycles as well as follow email marketing best practices in order to optimize lead generation. They will partner closely with the marketing and sales team to drive awareness, demand, pipeline, and bookings. Our ideal candidate thrives in a fast-paced environment and can prioritize based on business goals. This person must live in the Austin, TX area.
If you were working for us today, you would be:
  • Designing and executing marketing programs to engage and influence clients' target markets
  • Managing multiple campaigns simultaneously and making adjustments as needed to optimize results, and performing A/B testing regularly
  • Using marketing automation platforms (HubSpot/Pardot/etc.) to optimize lead generation & lead nurturing processes through email campaigns, content marketing, paid media, and social media channels
  • Converting targeted prospects through calls-to-action, landing pages, and content offers
  • Establishing and managing PPC and social media ad campaigns that generate high-quality leads
  • Optimizing PPC campaign performance and make recommendations to increase conversions while reducing CPC
  • Tracking, reporting, and analyzing program performance, and making recommendations for further improvement.
  • Maintaining knowledge of digital marketing best practices
  • Maintaining knowledge of SparkCogniiton's products. solutions, customer applications, competitive product differences as well as underlying technologies
  • Helping to develop rich content that attracts a qualified audience including blogs, whitepapers, eBooks, case studies, webinars, infographics, etc.
  • Supporting new marketing programs, including webinars, online demos, content syndication, and other content

You may be a fit for our team if you have:
  • Bachelor's degree, preferably in marketing, communications, or related field
  • 2+ years of experience and proven results in developing effective marketing campaigns
  • Proficiency in email marketing best practices, marketing rule, and guidelines
  • Exceptional; written and verbal communication skills
  • Strong analytic and research skills
  • A confident, self-starting nature with the ability to work independently and collaboratively
  • The ability to quickly learn technical information and apply it in a fast-paced environment
  • Experience with marketing automation tools such as Pardot, Marketo, Hubspot, etc. and sales force automation (e.g. Salesforce)
  • Proficiency in Microsoft/Google Office Suite
  • An interest and aptitude to understand the technology and its practical application
  • A focus on execution with the ability to handle multiple assignments in a fast-paced environment
  • Strong detail orientation, the ability to prioritize work and clearly communicate
  • A hands-on approach with all facets of the job with the ability to think tactically
  • Strong communication and interpersonal skills; thrives in collaborative work environments
  • Exceptional project management and organizational skills
  • A strong analytical acumen
  • A can-do, high-energy spirit and ability to navigate a rapidly changing environment
  • Marketing analytics and SEO experience is a strong plus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • HadoopFrameworks
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Adobe XDDesign
    • Adobe InDesignDesign
    • Adobe After EffectsDesign
    • Adobe PremiereDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • DemandbaseLead Gen
    • PardotLead Gen

Location

Our office is located near the Domain and the Arboretum in Northwest Austin. Plenty of restaurants, shopping centers, gyms, and grocery stores nearby.

What are SparkCognition Perks + Benefits

SparkCognition Benefits Overview

SparkCognition offers a combination of benefits + perks that align with our brand and culture. This includes: competitive medical benefits, HSA contribution, employer paid STD & Life Insurance, 401k match, 4+ weeks of PTO, and parental leave. In addition we strive for our team to be active in our communities and to focus on leading supportive and healthy lifestyles. As we are in a high-growth stage, we offer support and encouragement for employees' career development, including mentorship opportunities, online course subscriptions, and more.

Culture
Volunteer in local community
SparkCognition participates in local volunteer activities, most notably with Austin Sunshine Camps.
Friends outside of work
Eat lunch together
Intracompany committees
SparkCognition has a cross-departmental Culture Committee that ensures the company represents our values and mission. They plan events, launch initiatives, and represent the employees of the company.
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
SparkCognition offers group-term life insurance with a potential payout of 2X an employee's annual salary for the duration of employment.
Wellness Programs
SparkCognition's current health and wellness program provides a Lifetime gym stipend to all employees of SparkCognition.
Mental Health Benefits
SparkCognition offers a unique service called First Stop Health. This is a company that puts mental health resources front and center for our employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
SparkCognition's 401(k) retirement plan matches 50% of an employee's contribution up to 6% of their annual base salary, with a 3-year vesting schedule for matched contributions.
Company Equity
SparkCognition offers stock options for all employees as a part of the incentive package, including vesting over a four-year period.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer up to 10 weeks of parental leave.
Flexible Work Schedule
SparkCognition offers flexible schedules, allowing each employee to work with their team to determine hours.
Remote Work Program
Our post-pandemic return to office policy will allow employees and their managers to work together and determine if their role will be fully remote, a hybrid work model, or fully in-office.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
No matter what time of the year a new employee joins, we believe strongly in rest & relaxation and encourage employees to utilize flexible PTO.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Catered Friday lunches and Taco Tuesdays!
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

Additional Perks + Benefits

At SparkCognition, we're been focused on adding and improving perks and benefits. Some of these include offering prorated PTO throughout the year, 401k matching, a cell phone subsidy for all employees, parental leave (up to 10 weeks), and a choice between Mac or PC work laptops. Additionally as we look to return to the office, we are offering all employees a hybrid or fully remote work model, and we are actively hiring remote employees nationwide.

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