This position is also available for employment in these areas:
Draper UT, Remote - USA
Job Description:
Our new Demand Generation Specialist will optimize our best-in-class revenue engine to drive the growth of our North America Enterprise business segment!
Successful candidates will possess a strong passion for both the science and art of demand generation, find joy in dissecting data, and be skilled in crafting a holistic demand generation strategy.
Reporting to the Sr. Director of North America Enterprise Marketing, this role will partner with Marketing and Sales leaders to collaborate on an efficient plan to achieve pipeline targets and yield positive financial impact for the company! This individual will monitor inner stage conversion rates through the funnel to proactively identify and recommend an impactful mix of demand tactics to achieve key targets. They will also engage with multiple teams to drive the demand strategy, including Sales, Business Development, Digital, Field Marketing, Product Marketing, Integrated Marketing and Marketing Operations.
Who you're committed to being:

• Accountable to excellence. You are impact and objective focused.
• An entrepreneurial self-starter that thrives in a fast-paced team environment.
• Comfort in challenging the status quo and creating with possibility.
• Always possesses a positive, helpful/servicing demeanor, can handle time-based stress and display calmness and composure in uncertain and strenuous situations.
• An outstanding communicator; You write thoughtful emails, run meetings with intention, can whip up a presentation on the fly and present in front of a group - no sweat.
• An effective influencer. People trust and follow your direction.
• A strong listener that relies on information gathering to uncover and define results, needs and outcomes.

What you'll own:

• Strategy and optimization of the regional demand plan and programs, including tactic scope, outcomes, key performance indicators, and required inputs and resources to deliver.
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length (end to end funnel analysis).
• Partnership with the Business Development team on outbound campaigns and sales plays.
• Accountable to regional/segment pipeline and revenue targets

Experience you'll need:

• Proven knowledge of content marketing, digital marketing, data infrastructure, and analytics/reporting.
• 2+ years of experience planning, developing, and implementing successful demand programs, preferably for B2B SaaS organizations.
• Proficiency in demand generation metrics and approaches to test and optimize them.
• Familiarity with CRM platforms (ex. Salesforce) and interactive data tools (ex. Tableau, Domo) is a plus.
• Ability to interact with various levels of partners and make decisions based on data and insights.
• Exceptional problem-solving skills capable of identifying potential roadblocks in advance, proposing solutions; able to act on your feet and make critical decisions quickly without heavy coaching.
• Strong written, verbal, communication, and presentation skills with keen attention to detail.
• Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
• Flexibility to work in a constantly evolving environment.
• BS/BA Degree (business, marketing, or equivalent) is required.

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Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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