Demand Marketing Manager at SpyCloud

| Austin
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SpyCloud is on a mission to keep companies and consumers safe from account takeover and online fraud. We are looking for an experienced Demand Marketing Manager to drive our lead generation efforts. This role will own a key portion of our strategic marketing plan: connecting enterprise cybersecurity buyers with engaging content and campaigns that result in real at-bats for our sellers. Cybersecurity is an exciting, evolving space, but being at the forefront of the fight to disrupt the cybercriminal economy makes SpyCloud a special place to work. If you’re driven to play a pivotal role in our pipeline-generating machine, please apply.

About the Role:

Reporting to the Head of Marketing, the Demand Marketing Manager will plan and execute a broad range of lead generation and nurture programs, including but not limited to targeted email campaigns, content syndication, webinars, and event drive-to and follow-up — on our own and with third parties. This is a hands-on role requiring a mix of strategy, planning, execution and analytical skills. We need a Demand marketer who will bring fresh ideas as well as plans for growth and improvement in our existing programs, and can turn those ideas into action, iterate and improve performance.

Responsibilities:

  • Manage end-to-end demand process: plan campaigns, set KPIs, define messaging, execute, track, measure, iterate.
  • Educate internal stakeholders and build partnerships across the business with product, sales, and external vendors.
  • Develop ideas for new content assets that serve as the backbone for your programs.
  • Build marketing automation assets including emails, landing pages, and nurture programs to engage leads and push them down the funnel.
  • Drive engagement with our digital and face-to-face events.
  • Evaluate and manage third parties.
  • Enable product launches.
  • Maintain knowledge of demand generation trends, best practices and technologies.
  • Develop insights and recommendations to continuously improve program effectiveness.
  • Brainstorm and implement creative, out-of-the-box demand gen ideas to help us stand out.

About you:

  • You’re motivated to follow a lead’s journey, able to understand the steps a lead takes before it becomes a qualified opportunity. You can take that knowledge and build programs to enable this at mass scale.
  • You’re a world-class project manager, organized and able to manage your own projects, collaborate with cross-functional stakeholders, and meet competing deadlines.
  • You have a firm grasp on marketing metrics & benchmarks, and how to measure campaign effectiveness.
  • You’re an activator, self-starter, and both strategic and tactical — able to operationalize good ideas.
  • You’re an excellent writer and clear communicator.
  • You are a passionate, enthusiastic and see challenges as opportunities.
  • You embrace an entrepreneurial mindset and are known for speed and agility in your work.
  • You're consistently creative and intellectually curious about cybersecurity, marketing, and technology.

Requirements:

  • 5+ years of marketing experience in demand gen execution – a combination of digital marketing, campaigns, marketing automation, content marketing, and/or field marketing/events.
  • Experience in the cyber security industry preferred. Tech experience a must-have.
  • Hands-on expertise in marketing automation & CRM tools (HubSpot and Salesforce).
  • Expertise with MS Excel / Google Sheets and PowerPoint.
  • Familiarity with Google Analytics.
  • High degree of responsibility and follow-through.
  • Able to juggle multiple, simultaneous projects.

About SpyCloud

SpyCloud is the leader in account takeover (ATO) prevention, protecting billions of consumer and employee accounts either directly or through product integrations. Our award-winning solutions proactively defeat fraud attempts and disrupt the criminals’ ability to profit from stolen information.

Our culture is something really special. We’re all driven to disrupt the cybercriminal economy as we keep customer accounts safe from compromise. We support a truly worthy and serious mission, but we have fun doing it together. If you are proactive, brave, and collaborative, you’ll fit right in.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • PythonLanguages
    • RustLanguages
    • jQueryLibraries
    • ReactLibraries
    • Pyramid Web FrameworkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • ElasticsearchDatabases
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM

Location

There are few places more Austin than South Congress Avenue. Our HQ is walking distance from local restaurants, shopping & close to downtown.

An Insider's view of SpyCloud

What’s the vibe like in the office?

It's been a joy getting to work with passionate, intelligent and creative coworkers, who also value a great sense of humor. The convenient location on S 1st, free lunches and unlimited supply of La Croix definitely adds to the awesomeness!

Melanie

Executive Assistant

How do you collaborate with other teams in the company?

There are no silos at SpyCloud. Everyone is aligned, focused on: build a great company; deliver value to customers. It emanates from shared cultural values among everyone. That makes collaboration among teams easy. Everyone rolls up their sleeves, works together regardless of team, and gets things done. We deliver results, as a team.

Ted N.

Business Development Manager

What makes someone successful on your team?

Technical challenges are plenty at SpyCloud but the key to success is working as a high functioning and cohesive team. We strive to improve together and this starts with each of us. Being driven, curious, flexible, and humble are all qualities for success at SpyCloud. Any challenge can be tackled with the right team supporting you!

Ronak

Vice President of Engineering

How would you describe the company’s work-life balance?

Our teams are highly collaborative, while respecting individuals’ personal space and the need to hunker down to get stuff done. We enjoy working in our open space, coming and going as we need to get work done when we're most productive. That flexibility gives us ample time to collaborate with coworkers while still allowing quality time with family.

Chris

Chief Strategy Officer

What are SpyCloud Perks + Benefits

SpyCloud Benefits Overview

We believe that healthy, happy employees are the most creative and productive, so if you come to work with us, expect some great perks!

Culture
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
SpyCloud is proud to offer a 401(k) with choices including managed portfolios or index funds.
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Your best inspiration may not come between 8am & 5pm (our core hours)! SpyCloud believes in allowing you to have a flexible work schedule that includes varied start times, times of day or locations!
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Free Daily Meals
Daily lunches mean we get to enjoy each other company and food from many of Austin's great eateries. Friday breakfasts add an extra burst of energy to finish work before we go into the weekend.
Stocked Kitchen
We keep our kitchen stocked with coffee and tea, delicious snacks, and an impressive array of beverages!
Some Meals Provided
Happy Hours
Parking
Our prime location offers ample onsite and nearby onstreet parking.
Pet Friendly
We love the soulful eyes and exuberant personalities of our SpyCloud canines. 3 Corgis are just the beginning of the awesomeness of SpyCloud Pets.
Relocation Assistance
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Promote from within

Additional Perks + Benefits

We are passionate about solving hard problems, building a company culture that promotes the best in our employees, and creating products that delight our customers.

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