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Digital Content Specialist (SEO)

Optimal (formerly Effective Spend)
| Hybrid
Sorry, this job was removed at 4:44 p.m. (CST) on Wednesday, September 15, 2021
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Effective Spend is looking for a Digital Content Specialist to join our innovative, growing SEO team. Effective Spend specializes in comprehensive SEO strategies including industry-leading content marketing, link building and website optimizations.

 

The ideal candidate has extensive writing and content creation experience and is looking to uplevel their career in the digital marketing space. At Effective Spend you will be given the opportunity to gain hands-on experience in both technical and content SEO strategies. You will work directly with clients to help them grow high-quality web traffic and increase conversions. As part of the SEO team, you’ll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.

 

Key Responsibilities:

  • Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO strategy
  • Identify new SEO opportunities that will drive success for our clients
  • Perform SEO assessments/audits of clients’ websites, including technical site components, content strategy, and competitor analysis
  • Implement on-page SEO optimizations such as headers, metadata, schema, etc.
  • Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
  • Analyze clients’ web analytics performance, write up performance analysis reports and present reports to clients

 

Qualifications / Requirements:

  • 1+ years of relevant SEO experience
  • 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, Communications or a related field
  • Ability to extract meaningful insights from data analysis and make specific SEO recommendations
  • Some experience with Google Analytics and Google Search console
  • Strong written and communication skills a must
  • Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
  • Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
  • Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
  • Proficient with Microsoft Office suite, especially Excel
  • Familiarity with HTML and CSS is a plus

 

Why Effective Spend?

For the last two years in a row, Effective Spend has been named to the Inc 5000 and Austin FAST50 lists of the fastest growing private companies. With fast growth comes real opportunities for quick promotion as you master new areas of digital marketing. 

We’re also proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it!

 

Benefits:

Here are some of the ways we support an awesome company culture:

  • Competitive paid time off
  • Additional volunteer PTO days
  • Medical, dental and vision healthcare plans
  • 401k with company matching
  • Virtual team events to stay connected during COVID-19
  • Fun team outings

 

Learn more about our Company Culture & Benefits

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • PowerBIAnalytics
    • TableauAnalytics
    • SupermetricsAnalytics
    • AzureAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Adobe After EffectsDesign
    • AsanaManagement
    • TrelloManagement
    • AirtableManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

Our office is walkable to some of the best spots that East Austin has to offer, including Sour Duck Cafe, Bennu coffee shop, Juiceland and The Wheel bar. The office is also a short distance from the popular Mueller development and the some of Austin's favorite local eateries along Manor Rd.

An Insider's view of Optimal (formerly Effective Spend)

How does your team reward individual success?

Our agency gives out annual "Effy Awards" that are peer nominated. Everyone in the company gets to vote. Additionally, our management and leadership team celebrates employee highlights and shoutouts during our weekly company-wide meetings.

Paula

Digital Media Director

What does your typical day look like?

There's no typical day at Effective Spend, but that's what I love about agency life! There's a lot of variety in the day-to-day which keeps things fresh. On any given day I may be talking with clients about successes and strategy, mentoring my direct reports, collaborating and problem solving with my team members, or all of the above!

Julie

Sr. Digital PR Manager

How has your career grown since starting at the company?

Immensely! I started at Effective Spend right out of college with very little experience and have grown tremendously as a digital marketer over the past 2 years I have been with the company.

Derek

Digital Media Strategist

What projects are you most excited about?

I love working on UX recs for client websites; getting in the mind of people to think about how they'd navigate, what they want to know, and how I can get them to click. I also love writing content and watching it climb in Google search results. I'm super competitive so get really excited when I see us move ahead of competitors.

Avery

SEO Strategist

What are Optimal (formerly Effective Spend) Perks + Benefits

Optimal (formerly Effective Spend) Benefits Overview

Enjoy the freedom of open leave with paid time off, and celebrate life's milestones with paid leave for new parents. We've got you covered with comprehensive health insurance, including dental and vision plans, as well as a flexible spending plan to manage your healthcare expenses.

Need support beyond the workplace? Our Employee Assistance Program is here for you. Plan for your future with confidence through our 401K with company matching and alleviate the burden of student loans with our repayment program.

But that's not all. We invest in your development through professional growth opportunities and recognize your hard work through rewards and recognition programs.

In addition to our comprehensive benefits package, we offer an array of perks to enhance your work experience.

Indulge in fresh fruit, snacks, and premium coffee to fuel your day, with cold brew coffee and beer on tap for a refreshing break. Embrace alternative workspaces with standing desks and quiet phone booths for focused productivity.

Join in the fun with social sports like volleyball, kickball, and cornhole, fostering team camaraderie and a healthy lifestyle. Our calendar is filled with exciting team outings and company-wide events throughout the year, creating memorable experiences and strengthening connections.

Take a mental break with chess, foosball, and other games in the office, promoting balance and creativity. At our company, we're committed to supporting your well-being, personal growth, and enjoyment in every aspect of your work life.

Culture
Volunteer in local community
Our company organizes team volunteering days several times a year. We have volunteered with CTX Food Bank, Keep Austin Beautiful, Austin Animal Center, Urban Roots Farm and Bastrop Pig Rescue.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Some folks are just early birds. Employees that like to get started early and get done early can shift their morning schedule to start at 7am.
Remote work program
We have fully remote work options available, as well as hybrid work options for those that enjoy a mix of in-office and at-home work.
Diversity
Highly diverse management team
50% of Effective Spend's management team is made up of women. The company has maintained or exceeded this percentage throughout its entire 10+ years in business.
Mean gender pay gap below 10%
Hiring practices that promote diversity
We use applicant software in our recruiting process to ensure equal consideration for all candidates. Additionally, we partner with NEW Apprenticeship to help ensure a diverse pool of candidates.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Effective Spend pays 50% of insurance premiums for both employees and their dependents.
Vision insurance
Effective Spend pays 50% of insurance premiums for both employees and their dependents.
Health insurance
Effective Spend pays 50% of insurance premiums for both employees and their dependents.
Life insurance
Team workouts
Team yoga classes have been offered virtually and on site.
Mental health benefits
Our medical insurance plans include mental health services.
Financial & Retirement
401(K)
Effective Spend provides both 401(K) and Roth IRA retirement plan options that offer premium funds and stocks for employees to choose from. Contributions are easily made through payroll direct deposit
401(K) matching
We match 100% of contributions up to 4% of an employee's gross annual pay. 401k contributions are seamlessly managed through payroll to make investing eas
Company equity
Profit sharing program for senior managers and leadership team.
Performance bonus
Effective Spend provides employees with an annual bonus that is determined based on three performance factors - individual contribution, client satisfaction and company performance.
Child Care & Parental Leave Benefits
Generous parental leave
Effective Spend offers paid maternity and paternity leave. Effective Spend also allows for a flexible schedule and return to work after parental leave.
Family medical leave
We support our employees with extra paid time off and continued health benefits coverage during a Family Medical Leave in addition to following all FMLA guidelines.
Adoption Assistance
We extend our maternity and paternity leave benefits to employees that have adopted a child.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
In addition to providing paid volunteer time off, we also help organize volunteering opportunities of our employees multiple times per year.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
We provide our employees with free on-site parking.
Company-sponsored outings
Effective Spend 2 company-wide events per year - a winter "New Year" party and a Summer Fun party. In addition, our team Directors treat their teams to an off-site social outing each quarter.
Free snacks and drinks
Unlimited snacks: fresh fruit, nuts, trail mixes, granola bars, chips, crackers and more. Our beverage bar includes fresh-ground & cold brew coffee, loose leaf teas, sodas/sparkling water. Beer & wine
Some meals provided
Effective Spend gives all office-based employees a $5 daily stipend for lunch. We have also set up delivery programs with Lunchdrop and Door Dash.
Company-sponsored happy hours
Team directors plan team happy hours to celebrate birthdays, anniversaries or just because. We often have impromptu Friday happy hours that all are welcome to attend.
Onsite office parking
We provide our employees with free on-site parking.
Pet friendly
Bring your dog to work and take breaks out in our courtyard.
Recreational clubs
Effective Spend sponsors sports leagues for our employees to participate in year-round, including volleyball, kickball, soccer, cornhole, bowling, etc.
Relocation assistance
We provide moving stipends to new employees to help cover moving expenses.
Professional Development Benefits
Job training & conferences
We train entry-level employees from the ground up. We also send our employees the top industry conferences and also encourage them to research and suggest other training courses we pay for.
Lunch and learns
Effective Spend facilitates a culture of Knowledge Philanthropy. One of the ways we do this is through ongoing trainings presented by Effective Spend employees throughout the year.
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
We cover the cost of certifications that our employees use in their role.

Additional Perks + Benefits

We are proud to have been recognized on the Inc. 5000, Austin Fast 50, and as an Austin Business Journal Top 10 Best Places to Work. Our team members are passionate about becoming expert digital marketers. Optimal supports this passion by fostering a culture of learning. To begin with, our new hire training program is one of the best in our industry. We train new digital marketers from the ground up, starting with an intensive basic boot camp followed by several months of coaching in small groups. We provide ongoing training to our more senior employees by curating industry webinars, sending them to top conferences and providing continuous 1x1 coaching with skilled managers.

Beyond training, however, we also promote a knowledge-sharing culture. Our employees don’t hold new information and ideas precious - they readily and willingly share with their teammates.

We understand that the best knowledge sharing happens when employees know and enjoy their co-workers, so we’ve worked hard to make our company a place where people are excited to come to work every day and have plenty of opportunities to get to know each other through social activities in and out of the office.

View full list of perks + benefits

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