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Digital Marketing Manager, Digital Marketing

WP Engine is the leading platform for building experiences on WordPress. We live in an age where established enterprises compete against nimble startups in a race to win online. In this age, experiences are the currency, and audiences expect their digital experiences to be personalized, immediate, and remarkable. To learn more about WP Engine, please visit our careers page: wpengine.careers

Description

Would you like to join a fast paced, fun-loving and diverse team? WP Engine's Digital growth team is looking for a dynamic marketer who has experience with developing strategies to achieve revenue and growth targets. We need that rare talent who can work across many functions and balance the creative needs with the analytics of how it works.

The ideal person for this role is passionate about building and executing digital growth strategies. You will lead digital marketing initiatives that are focused on creating an effortless experience for the user and improving conversions. You are someone who gets excited about diving into the data, curious about user behavior or trends, using A/B testing to prove concepts and finding creative ways to optimize your programs. You will partner with many cross-functional groups across WP Engine to make these digital strategies a reality. Your success will require a strong understanding of our customer segments and how we engage with them in a meaningful way. You will have the chance to craft a highly visible area of WP Engine that directly impacts growth of the business. 

In this role, you will: 

• Lead daily activities of optimizing pages across all of our web properties including the experience, messaging and CTAs

• Optimize 'beyond the ad click’, following the potential buyer to the site and working them through the conversion funnel by collecting lead information, routing them to the next step, testing incentives, personalizing experiences and more to increase overall conversion rate

• Manage our CRO testing framework that utilizes stat sig testing from predetermined sample sizes, split traffic testing technology with control groups to determine success of the new experience, and reporting detailed readouts to the broader business around performance

• Monitor, report and understand daily/weekly/monthly metrics to partners across the company

• Work cross-functionally with our digital experience, website analytics and SEO teams to partner on initiatives and reporting to drive growth

• Operate with a growth mentality by always looking for opportunities to improve conversion opportunities and drive growth for the business

• Work closely with our paid media partners to optimize performance and messaging of our paid traffic

• Drive revenue for the company by optimizing conversion rates for more users to transact online (eCommerce), connecting users to our sales team and merchandising our products

Knowledge, Skills and Abilities

• 5+ years of digital marketing experience

• Proven experience of improving business outcomes with conversion rate optimization

• Be able to design, execute and monitor program initiatives

• Strong project management and organizational skills with the ability to take ownership of initiatives

• Data-driven approach and analytical skills to identify trends or flags to make digital optimization suggestions via testing

• Demonstrates a highly collaborative personality and eagerness to work cross functionally

• Possesses a high degree of initiative, self-motivation and resourcefulness

• Proven track record in a fast-paced environment and ability to run multiple projects 

• Excellent communication skills (presentation, verbal and written)

• Experience with Google Analytics or other digital analytics tools

• Familiar with testing tools such as Google Experiments, Google Optimize or Optimizely is preferred

• Previous experience working in growth roles at other B2B / SaaS organizations is helpful, building pipeline and driving demand generation

• Experience with subscription based business models and monthly/annual recurring revenue is preferred

• Experience working with an agency or external vendors is preferred

• Excellent organizational skills, including task management, knowledge of technologies such as Asana or Jira is a plus

Tools/Technology Used:

Primary

• Google Analytics 360

• Data Studio or Looker

• Jira or Asana

Secondary

• Salesforce

• HubSpot

• WordPress

• Slack

• Zoom

Perks & Benefits

• Compensation (We offer market competitive salaries!)

• Stock Options (Every employee is an owner in the company)

• Health Benefits (100% Paid Employee Medical, Dental, and Vision)

• 401(k) (Make the most of retirement!)

• Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)

• Generous Vacation Time (Who doesn’t like time off?)

• Wellness program

• Remote work

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