Job Description:
As a hardworking Digital Marketing Manager, you help drive consistent experiences and processes across our digital marketing properties helping to deliver innovative website experiences for our prospects and customers. You thrive in bringing to life program definitions, analysis of business needs and accountability for measurable outcomes. You are a stellar communicator across marketing, product teams, sales, technical leads and QA.
Who you're committed to being:

• You are an inquisitive, critical thinker who is always looking for how things can work better
• Naturally organized, keeping all the moving pieces organized and moving
• You marshall support from leaders and earn credibility through your expertise in process, program management, testing and optimization
• An outstanding communicator and effective influencer. People trust and follow you
• You have a strong desire to maintain familiarity with new technologies and new opportunities for web development, optimization and personalization

What you'll own:

• Inspire change and innovation by connecting testing & optimization program results into daily operations through improved authoring user experience across our CMS, Adobe Experience Manager (AEM)
• Collaborate with AEM authors throughout the organization to ensure a consistent, meaningful experience resulting in an always-fresh website experience and driving engagement and conversion
• Deliver on pipeline targets through www analysis, strategy and optimization.
• Analysis of business needs and objectives and mapping to impactful project plans and deliverables
• Collaborate with cross-functional teams, presenting and interacting with business owners, sales, marketing managers and marketing communications team members to understand needs
• Flow SEO content strategy and optimization
• Build and manage a robust backlog of Flow user stories for development, website enhancements and testing hypotheses across all web properties (pluralsight.com, pluralsightone.org, javascript.com and learn.pluralsight.com)
• Build and manage organic content and SEO strategy for Flow web properties.
• Create and own process for effectively prioritizing and efficiently handling all internal requests for new features, functionality and other service related needs

Experience you'll need:

• Requires a minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree.
• Depth in web analysis, strategy, and optimization.
• Experience with SEO best practices and optimization.
• Experience as a product manager, product owners, or business analysts required
• Experience with Web CMS systems (AEM) required
• High proficiency with solution and expectation management, reporting, ongoing services assessment, coordination and delivery
• Experience with marketing applications including CRM (Salesforce) and Marketing Automation (Marketo, Eloqua) a plus

Pluralsight is the technology workforce development company that helps teams build better products by knowing more and working better together. Using our Skills and Flow products, teams can develop critical skills, improve processes and gain insights through data.
We build this exciting product ecosystem by working with smart people and uniting behind a passion for what tech can create. We're a group of good-natured, nimble go-getters dedicated to helping people and businesses build better with technology. That means when we see opportunities to create, we go for it. We don't let the unknown stop us from solving challenges and winning together. And most importantly, we treat each other like adults. If you can see possibilities where others see problems, have candid conversations to ensure all voices are heard and thrive in a collaborative environment, you'll do some of the best work of your career here.
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.