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Digital Marketing Manager (Media Buyer)

| Austin
Please send resumes to [email protected] Thanks!
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SamCart is a web-based check out platform that features conversion-optimized checkout templates along with 1-click upsells, subscription and payment plan capabilities that are designed to maximize profits from every sale.  SamCart is looking for a talented Digital Marketing Manager to join our team. We are looking for someone to run our paid media campaigns primarily across Facebook and Google AdWords; as well as open up new channels.  As a primarily marketing focused organization this is a great opportunity for having direct impact on the continued success of a fast growing SaaS business.  This is a pivotal position, we are looking for an entrepreneurial spirit and the desire to constantly learn and test new ideas. At SamCart we are a delivery-focused organization and you will be given the freedom and creativity to make our advertising campaigns your own.    

Responsibilities:

  • Compile, analyze, and summarize core metrics related to marketing and ad spend.
  • Continue to modify audiences and tactics to profitably increase spend levels when ROAS allows
  • Create a set of rules (based on certain KPIs) that determine when to refresh ads, test new creative/targeting, etc
  • Work with creative team to refresh ad creative when ads start to underperform
  • Constantly test new creatives, targeting, bidding, & budgeting strategies
  • Keep a regularly updated customer persona document
  • Run weekly funnel and/or landing page experiments aimed at increasing EPC
  • Segment data/audiences by recency, frequency, and monetary milestones
  • Vet new tactics and prove or refute efficacy

Ideal candidates should have professional experience in the following:

  • At least three years of relevant experience
  • Experience with Facebook Ads Manager
  • Experience with Google Adwords
  • Experience in Direct Response Marketing, where ROI actually matters or working within a SaaS company (preferably working with SMBs).
  • Excellent communication skills – both written and verbal
  • Tech-savvy, adaptable, and comfortable with frequent functionality updates
  • Experience running large ($25,000/month or more) campaigns
  • Tolerate a ping pong and basketball-fueled office where tensions are released on the court
  • Bachelor’s Degree or equivalent work experience.
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Please send resumes to [email protected] Thanks!
Apply now
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Apply now
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