Digital Marketing Manager, Paid Search (Remote)
About the Role
The Digital Marketing Manager, Paid Search successfully drives global digital advertising efforts across paid search channels to meet and exceed growth targets. The successful candidate has extensive experience with audience identification and activation via efficient targeting, optimizing complex paid search strategies & managing multiple product strategies. A key member of the Digital Marketing Team, the Digital Marketing Manager, Paid Search efficiently maximizes qualified web visitors, prospects, trials, opportunities, pipeline and ARR by utilizing strong expertise in multi-channel audience development, engagement & conversion. This role requires the ability to leverage campaign analytics to drive growth at scale while continuously optimizing ROAS.
What You’ll Need
Minimum 6 years marketing experience
Minimum 4 years managing paid search campaigns and budgets
Expert in Paid Search across Google & Bing
Expert in Analytics Technologies and CRM: Bizible, Google Analytics, Salesforce.com, DOMO
Bachelor’s Degree
Bonus Points
SA360 Experience a plus
B2B & SaaS experience
Writing for digital conversion experience highly desired
Marketing for cybersecurity company highly desired
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