What we do:

TrendKite is transforming the way the world views earned media - and we’re making life better for PR professionals in the process. Our platform harnesses big data and analytics to easily measure the impact news coverage has on a brand’s reputation, website traffic, and business goals. As a venture backed, high traction startup, we’re disrupting a huge existing market while helping companies like Nike, Google, Delta, SXSW and hundreds more turn PR coverage into real business impact.

Our Culture:

The TrendKite team is smart, passionate, and loves the hands-on hard work it takes to build a great company. As a company, we work hard, play hard, and do everything we can to make our customers wildly successful. We're a motivated group with a passion for start-ups and the wild but rewarding ride they entail. Enjoy doing stuff outside of the office? Us too! We celebrate our successes outside of work and take care of our people with solid benefits. 

This is an exciting role that is integral in evolving marketing capabilities at TrendKite, and will be part of shaping the future of both our prospect and customer-facing digital experiences. The Digital Marketing Manager (SEM/Paid Channels) will be responsible for planning, implementing, analyzing and optimizing our paid search marketing campaigns using TrendKite’s suite of campaign management and tracking tools.

Responsibilities

• Plan, implement, manage, analyze and optimize paid search engine marketing, display and retargeting campaigns
• Measure and report performance of all digital marketing campaigns (ROI and KPIs)
• Leads online strategy, website improvements and guides increased customer engagement through all digital channels
• Proactively learn about search engine behaviors, technology, news and strategies and present key developments and discoveries with team members 
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Minimum Requirements

• 5+ years specializing in paid search and paid media strategies
• Four year degree
• Experience with Google AdWords, Google Analytics
• Proficient knowledge of the digital marketing landscape (e.g. digital experience and multi-channel management, marketing operations, SEM, etc.)
• Strong understanding, and can speak the language, of common technology development practices, needs and solutioning (APIs, data sets, data objects, etc)
• Proficient Excel skills 
• Excellent communications skills, oral and written with an analytical approach
• Positive, professional and outgoing. Able to work independently and as part of a team
• Entrepreneurial instincts with uncompromising attention to detail
• Must be highly organized with the ability to multi-task under very tight deadlines

Preferred Qualifications

• Excellent listening and communication skills
• Embraces and perseveres through ambiguity or change
• Strong relationship building skills; collaborative
• Solution-oriented
• Foundation-builder
• Systems-thinker
• Analytically-minded and curious
• Self-driven, enthusiastic and inspirational
• Relentlessly customer-focused
• Work experience from an agency or digital-focused company a plus

This job is located in our HQ office in downtown Austin, TX. TrendKite is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.