Digital Marketing Manager

Spredfast + Lithium is looking for a demand generation Digital Marketer who's passionate about marketing that contributes directly to pipeline and revenue. This person is responsible for driving measurable demand through external channels including paid search, display, and content syndication, recommending and project managing additional external demand generation channels, and working towards max conversion performance on our owned channels including SEO, conversion landing page creation, and online chat. They will be responsible for summarizing and providing insights to stakeholders including senior leadership and should be familiar with ROAS and multi-touch attribution.

This position will report to the Head of Demand Generation, but will work cross-functionally with marketing, sales, and product teams.

Responsibilities:

● Develop and execute a marketing strategy across SEO, SEM, display, content syndication, and online chat

● Recommend future channels, vendors, and tech tools to increase demand generation performance to new logo bookings

● Manage a portion of the marketing budget to within a 1% variance

● Manage day-to-day of paid search program focusing on driving qualified traffic and converting to qualified leads

● Own targeting and customer segmentation for digital programs

● Regularly evaluate and effectively communicate learnings, insights, and performance of these marketing programs to guide strategies across the business

● Implement and continually test for increased efficiency through testing and budget reallocation

● Review technical SEO issues and recommend fixes

● Source, negotiate, and manage relationships and contracts with lead generation vendors

Requirements

●At least 3-5 years experience in demand generation, performance, or digital marketing

●Strong understanding and knowledge of digital marketing best practices, innovation, and new technologies

●Proactive attitude, self-directed, curious, and data-driven

●Demonstrated experience in creating paid media campaigns on behalf of a brand or media company

●Excellent writing, proofreading, and presentation skills

●Excellent analytical problem-solving skills - ability to translate data into business impact

●Hands-on experience with the following platforms: Marketo, Google Analytics, Google Ads, Salesforce, and Google Search Console

●Strong attention to detail, organization skills, and ability to prioritize projects

●Competent with Microsoft Excel

●B.A. or B.S. (or higher degree) is required

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • MySQLDatabases

Location

Our office is near plenty of places to grab a bite to eat or a cup of coffee to get you through the afternoon.

An Insider's view of Lithium Technologies

What are some social events your company does?

Lithium strives to create a spirit of teamwork with events such as the Master Mixologist contest, family trick-or-treating, ranch picnics, Top Golf, and various opportunities to Give Back to our community through donations to Salvation Army Angel Tree and Austin Cup Bowl-A-Thon.

Tori

Office Manager

What are Lithium Technologies Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

We offer a great wellness perk of $50 a month that you can use for acupuncture, art and/or cooking classes, massages, ski or snowboarding passes/lessons, yoga and pet sitting services (...plus much more!). We've hosted healthy cooking classes alongside having healthy fruit and veggies delivered to the office. Oh, and cold brew, we have some of that too!

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