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Digital Marketing Manager

| Austin

Spredfast + Lithium is looking for a demand generation Digital Marketer who's passionate about marketing that contributes directly to pipeline and revenue. This person is responsible for driving measurable demand through external channels including paid search, display, and content syndication, recommending and project managing additional external demand generation channels, and working towards max conversion performance on our owned channels including SEO, conversion landing page creation, and online chat. They will be responsible for summarizing and providing insights to stakeholders including senior leadership and should be familiar with ROAS and multi-touch attribution.

This position will report to the Head of Demand Generation, but will work cross-functionally with marketing, sales, and product teams.

Responsibilities:

● Develop and execute a marketing strategy across SEO, SEM, display, content syndication, and online chat

● Recommend future channels, vendors, and tech tools to increase demand generation performance to new logo bookings

● Manage a portion of the marketing budget to within a 1% variance

● Manage day-to-day of paid search program focusing on driving qualified traffic and converting to qualified leads

● Own targeting and customer segmentation for digital programs

● Regularly evaluate and effectively communicate learnings, insights, and performance of these marketing programs to guide strategies across the business

● Implement and continually test for increased efficiency through testing and budget reallocation

● Review technical SEO issues and recommend fixes

● Source, negotiate, and manage relationships and contracts with lead generation vendors

Requirements

●At least 3-5 years experience in demand generation, performance, or digital marketing

●Strong understanding and knowledge of digital marketing best practices, innovation, and new technologies

●Proactive attitude, self-directed, curious, and data-driven

●Demonstrated experience in creating paid media campaigns on behalf of a brand or media company

●Excellent writing, proofreading, and presentation skills

●Excellent analytical problem-solving skills - ability to translate data into business impact

●Hands-on experience with the following platforms: Marketo, Google Analytics, Google Ads, Salesforce, and Google Search Console

●Strong attention to detail, organization skills, and ability to prioritize projects

●Competent with Microsoft Excel

●B.A. or B.S. (or higher degree) is required

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases
    • RedisDatabases

Location

6850 Austin Center Blvd., Ste 180, Austin, TX 78731

What are Khoros Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We offer a great wellness perk of $50 a month that you can use for acupuncture, art and/or cooking classes, massages, ski or snowboarding passes/lessons, yoga and pet sitting services (...plus much more!). We've hosted healthy cooking classes alongside having healthy fruit and veggies delivered to the office. Oh, and cold brew, we have that too!

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