Digital Marketing Manager

| Remote
Coder is looking for a Digital Marketing Manager. We need someone who can come in and establish all our operations around digital marketing, including campaigns, advertising, social media, and SEO optimization. But note upfront that we are not just looking for someone who wants a job, we are looking for someone who wants to take a leading role in advancing how software is developed in the enterprise. We’ve developed a great solution that adds a lot of value to a lot of people - and now we need someone to help tell its story.
Responsibilities
We are a startup so your responsibilities will be both broad and deep - and we’re moving very quickly so you’ll need to prioritize effectively and establish lightweight processes to ensure you’re making the best use of your time and resources to propel Coder forward. It’s definitely a firehose in a whirlwind, but in a good way of course. Note that you will have to balance between marketing to the enterprises who will purchase our solutions, as well as engaging directly with the engineers and developers who will be using our product.
The Digital Marketing Manager will report to the VP Marketing

You will be responsible for the following:

  • Advertising — Identify and utilize relevant advertising channels to reach and convert customers, including search and social media. Create and maintain online listings across relevant platforms including developer focused marketplaces and communities and enterprise focussed publications.
  • Website Optimization and SEO — Optimize our most comprehensive and important marketing campaign, our website, to reach its appropriate audiences. Structure all our communications for SEO.
  • Marketing Analytics — Let data drive us. Measure everything and revise everything we do based upon those measurements. Analyze and refine all marketing engagement flows to maximize conversion and product usage. Define our KPIs. Measure Customer Acquisition Costs. Understand customer lifetime value. And find a succinct way to communicate relevant marketing metrics throughout the organization. Prove the ROI of our marketing investments. A/B test a lot of stuff. 
  • Outreach - Develop relationships with sites, publications, and individual influencers to communicate expand our marketing reach, develop our community, and to obtain input on our solutions
  • Social Media - Establish our presence across all relevant social media platforms. Define a specific audience and approach for each. Routinely conduct social media audits to ensure best practices are being used and targets are being met. 
  • Email Marketing - Develop our email list through value added engagements. Execute campaigns to these individuals via this channel, while maintaining the integrity of our brand.
  • Integrated Marketing Campaigns - Coordinate across the sales and customer success teams to run marketing campaigns. Develop messaging and collateral, identify core targets, measure results, learn, and repeat. Help us drive revenue. 

You may be a fit for this role if you have:

  • Expert level knowledge of all aspects of digital marketing (Content Marketing, SEO, Social Media, PPC. etc.) and how they all work together.
  • 5+ years experience in digital marketing (less experience is okay if you can show amazing results from past work).
  • Bachelor's Degree (Master's Degree preferred)
  • Deep understanding of Google Analytics, Webmaster Tools and Adobe SiteCatalyst.
  • Experience with Moz, BuzzStream, GroupHigh, Link Research Tools, Majestic SEO, Ahrefs.
  • Ability to organize and analyze data with Excel/Google Spreadsheets.
  • Be self-disciplined and motivated as well as a team player. Be extremely organized and detail oriented but also be creative and innovative.
  • Be uber competitive but always compassionate and helpful to others.
  • Have a thirst for knowledge...constantly reading, studying and testing.
  • Love knowing everything and talking about it but nothing satisfies you more than DOING it!
  • Need excellent communication skills via email, phone call, tweet, in-person, etc.
  • Proven leadership qualities.

What Makes Coder Different?
Coder is an engineering-first organization. Our product is built by engineers, for engineers. We’re committed to building an organization and product optimized for engineering happiness. You can expect a fast-paced workflow and minimal meetings.
 
Our basic requirements for employment are:
- A passion for your craft
- A desire to be successful
 
Core Values
Humanity:
Humanity is the ability to make your peers and partners happy to work with you. This includes being social and open with your coworkers and building deep trusts. In a remote company you don't get this for free, you have to intentionally work for it.
Efficiency:
Efficiency is the tendency to optimize your time:output. It is linked with workflow-obsession and maximal utilization of tools.
 
Feedback:
Feedback is the tendency to seek external validation. That means measuring over assuming. This is linked with reduced cycle times and iterative approaches.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Next.jsFrameworks
    • PostgreSQLDatabases

Location

Coder HQ is located in the heart of downtown Austin at the beautiful Frost Tower on Congress Avenue.

An Insider's view of Coder

What’s the vibe like in the office?

The Coder team is proud of our software and our office vibe reflects that. You'll see people hard at work while jamming to their favorite playlists and brainstorming in huddle rooms. Everyone's voice matters at Coder, so the company founders and executives can be found coding and collaborating alongside the team on the open floor.

Allison Harper

Sales Development Representative

What's the biggest problem your team is solving?

Remote development has historically been viewed as a subpar alternative to local development. At Coder our goal is to make your remote development workflow indistinguishable from your local workflow, providing you all the benefits of the Cloud without having to give up the tools you love to use in your day-to-day.

Jon Ayers

Senior Software Engineer

How does the company support your career growth?

Coder wants every team member to be world-class at what they do. One of my favorite perks is the accrued $50/month education budget we each receive. I've taken classes on illustration, design, and hostage negotiation.

Clint Kadera

Head of Design

How do you collaborate with other teams in the company?

We're very collaborative here at Coder. Whether we're knocking out a blog via Google Docs and Slack, or jumping in a conference room to whiteboard the solution to a problem, collaboration is at the forefront of how we operate.

Zach McNelis

VP of Customer Success

What are Coder Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Monthly.
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per week.
Parking
We offer employees Free on-site garage parking.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Promote from within
Continuing Education stipend
Online course subscriptions available
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