Digital Marketing Manager at AffiniPay

| Austin
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Digital Marketing Manager
Marketing
We’re looking for a Digital Marketing Manager who will be responsible for the strategy and execution of digital programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for generating and nurturing leads via event support, SEM, email, retargeting, targeted social advertising, and media partners. Reporting to the Director of Digital Strategy and working closely with cross-functional teams, you’ll craft, plan, manage, and optimize coordinated digital marketing efforts to generate pipeline revenue.
Responsibilities:
  • Develop, detail, and optimize buyer journeys across our various channels and brands
  • Work alongside sales and partner teams to understand audience needs and execute/optimize campaigns
  • Work closely with Marketing/Sales Operations to accurately supervise and measure the success of Demand Gen efforts
  • Manage media partner relationships, including sponsorships and ads across vertical-specific publications
  • Identify and manage key thought-leader relationships and co-marketing efforts
  • Create and optimize lead nurture programs to improve conversion rates from leads to opportunities
  • Create and optimize batch marketing emails and sales enablement emails across our brands, including format, copy, and cadence
  • Manage and optimize popups, chats, and other lead gen tools across our domains
Requirements:
  • Bachelor’s degree in Business, Marketing, or a related field
  • 5+ years of demand generation experience in SaaS or related industries
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to supervise campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A digital marketing portfolio or direct history of proven lead gen performance
  • Experience effectively using key automation, web and advertising platforms for program success, such as Marketo, HubSpot, Google Ads, Drift, etc.
About AffiniPay
At AffiniPay, we’re continuously taking on exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our aim to become leaders in FinTech has fostered our fast-paced, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to build, work together, and go above and beyond to be industry leaders. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
Affini-Perks! We've got you covered...
Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company-paid short- and long-term disability and life insurance
Open PTO plan
Paid maternity/paternity leave
Fun offsite quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to be a vital team member of one of Austin's fastest-growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

We're located in the beautiful hill country of Austin, Texas, just off of Highway 360. We're surrounded by plenty of shops and restaurants, too!

An Insider's view of AffiniPay

What’s the vibe like in the office?

I LOVE coming to the office every day and solving problems face to face with my colleagues. We have a beautiful office, in a beautiful setting, with amazing perks, plus a group of smart, fun and inspiring people to collaborate with.

Amanda

Partner Integrations Director

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Technical Program Manager

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

How do your team's ideas influence the company's direction?

Dev teams are encouraged to come up with creative ideas both to technically solve existing problems as well as identify business problems which the company may or may not currently comprehend. 

Greg

EVP Engineering

What projects are you most excited about?

The project I am most excited about at this time is helping build our integrated payment platform. It presents a ton of interesting problems to solve including how to ensure our customers get paid at scale!

Ryan

Senior Software Engineer

What are AffiniPay Perks + Benefits

AffiniPay Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Culture
Volunteer in local community
AffiniPay's AffiniCares team organizes local volunteer activities such as Clean Up Lady Bird Lake, Partnerships for Children's Wish Program, and Build a Bike.
Partners with Nonprofits
AffiniPay partners with non profits such as Partnerships for Children.
Friends outside of work
Eat lunch together
Intracompany committees
Our staff has the opportunity to get involved with things such as event planning, volunteer and health committees.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Highly diverse management team
Diversity Employee Resource Groups
We have a group that meets periodically called the Diversity Round Table where we cover topics related to and around diversity issues in our world.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Paid industry certifications
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